Technology & Innovation Paramount Dives into Shoppable TV Beginning with the CMT Awards Paramount Global will debut a new mobile shopping experience, powered by Shopsense AI, during the CMT Music Awards red carpet pre-show on April 7, 2024. Paramount is the inaugural partner for Shopsense’s new retail media platform, which allows viewers to shop for products and curated collections inspired by television content on content providers’ apps and […] Retail TouchPoints April 6, 2024April 6, 2024 2 min read Technology & InnovationAIMarketing: BroadcastConsumersIndustry Conferences and EventsWalmartPartnershipsStreamingPredictions and ForecastsMarketing: Social MediaMarketing: Retail MediaAmazonMarketing: Digital MediaAssociatesExecutivesDept. NonfoodBest BuyMarketing: Direct & Personalization 0 Saving Bookmark this article Bookmarked
Partnerships & Alt Profit Retail Media Operations with iOPEX’s Naga Chakavarthy and Aperiam Ventures Joe Zawadzki In this episode, the CPG Guys spoke with Naga Chakravarthy, CDO of iOPEX and their partner Joe Zawadzki, general partner at AperiamVventures. This episode is sponsored by iOPEX Follow Naga on LinkedIn at: https://www.linkedin.com/in/acnaga/Follow iOPEX on LinkedIn at: https://www.linkedin.com/company/iopex-technologies/Follow iOPEX online at: https://www.iopex.com/Follow Joe Zawadzki at : https://www.linkedin.com/in/jzawadzki/ CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG […] The CPG Guys April 6, 2024April 6, 2024 2 min read Technology & InnovationAIMarketing: Retail MediaMarketing: Social MediaPodcastsOperations & Supply ChainPartnershipsStreamingESG and CSRMarketing: BroadcastData & InsightsPredictions and ForecastsSponsored 0 Saving Bookmark this article Bookmarked
Corporate Strategy Albertsons Simplifies Loyalty Program with Move to Single Points Currency Albertsons has joined the growing list of retailers revamping their loyalty programs. The supermarket chain will now use a single points currency for its “for U” program and give members two months to earn and redeem their points before they expire. Additionally, an automatic cash-off option that converts points into cash discounts at checkout will […] Retail TouchPoints April 5, 2024April 5, 2024 2 min read Marketing: Loyalty & SubscriptionAlbertsons / SafewayRegional GroceryData & InsightsMarketing: Retail MediaMarketing: Direct & PersonalizationTargetPredictions and ForecastsCVSMarketing: Social MediaPricing & PromotionsLowesShoppersOwned Brands (Private Label)Marketing: TradeDeliveryExecutivesDept. HBCBrick and MortarTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Technology & Innovation Ad Tech’s Performance Review TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game that retail media networks are playing with brands. The post Ad Tech’s Performance Review appeared first on AdExchanger. AdExchanger April 5, 2024April 24, 2024 < 1 min read Technology & InnovationData & InsightsOmnichannelMarketing: Retail MediaMarketing: BroadcastAcquisition 0 Saving Bookmark this article Bookmarked
Channel: Mass Walmart Connect Extends Retail Media Reach with More In-Store Opportunities, Access for Non-Endemic Advertisers Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access to international and non-endemic advertisers, doubling down on self-serve capabilities across its spectrum of advertiser tools and expanding in-store, onsite and offsite advertising opportunities. “The role of our advertising business is earning increased attention — especially after […] Retail TouchPoints April 3, 2024April 3, 2024 3 min read WalmartMarketing: Retail MediaMarketing: In StorePartnershipsWalmart ConnectMarketing: BroadcastOmnichannelInternationalAcquisitionSponsoredTargetDept. NonfoodMarketing: Social MediaTechnology & InnovationShoppersMergersPredictions and ForecastsVendorsAIBrick and MortarData & InsightsUnileverExecutivesTikTokStreamingMarketing: Digital MediaResults & InvestmentRestaurants 0 Saving Bookmark this article Bookmarked
Channel: Drug Standardization & Transparency in Retail Media with CVS Health’s Parbinder Dhariwal In this episode, the CPG Guys spoke with Parbinder Dhariwal, VP/CM of CVS Media Exchange, the Retail Media arm of CVS Health. This conversation transpired at RampUp, the data collaboration conference hosted by LiveRamp. Follow Parbinder Dhariwal on LinkedIn at: https://www.linkedin.com/in/parbinderdhariwal/Follow CVS Media Exchange on LinkedIn at: https://www.linkedin.com/company/cvsmediaexchange/Follow CVS Media Exchange online at: https://www.cvsmediaexchange.com/ CPG […] The CPG Guys April 3, 2024April 3, 2024 < 1 min read CVSMarketing: Retail MediaMarketing: Social MediaHealth & WellnessPodcastsTechnology & InnovationData & Insights 0 Saving Bookmark this article Bookmarked
Channel: Mass Walmart’s ad growth playbook involves winning more non-endemic brands Automotive, entertainment, financial services, QSR and travel brands are in the retail media network’s sights, as are smaller advertisers. MarketingDive April 1, 2024April 1, 2024 < 1 min read WalmartMarketing: Retail MediaResults & InvestmentRestaurantsDept. Nonfood 0 Saving Bookmark this article Bookmarked
Shopper & Customer The Physical Retail, Digital Canvas Customer Shopping Experience DSI “If we can satisfy some real needs for the consumers and bring a thoughtful application of technology, analytics, and science to this new environment, then I think we will achieve this trifecta of wins — consumers will win, retailers and brands will win.” — Arsen Avakian, CEO and Founder of Cooler Screens The majority of […] Digital Shelf Institute April 1, 2024April 1, 2024 9 min read ConsumersTechnology & InnovationShoppersData & InsightsMerchandisingKrogerBrick and MortarMarketing: Retail MediaMarketing: In StoreCustomer ExperienceTech: IoTSustainabilityDept. PharmacyPodcastsDept. GroceryExecutivesMarketing: Social MediaDept. BeverageOmnichannelPredictions and ForecastsWalmartMarketing: Loyalty & SubscriptionAmazonOperations & Supply ChainAgencies 0 Saving Bookmark this article Bookmarked
Retailer Media How Home Depot is renovating its retail media network to reach more advertisers The retailer gave suppliers an inside look at consumer insights, business strategies and a road map for a growing ad channel at its first “InFronts” event. MarketingDive March 29, 2024March 29, 2024 < 1 min read Marketing: Retail MediaHome DepotData & InsightsConsumersBig Data 0 Saving Bookmark this article Bookmarked
Channel: Grocery Hy-Vee Taps Agency Alum as New CMO, Sets Sights on Retail Media Growth Since launching its retail media network, RedMedia, in September 2023, Hy-Vee has been focused on building out its media offerings and capabilities. Now, to support this long-term growth vision, the grocery retailer has hired a new EVP and Chief Marketing Officer (CMO), who also will act as President of RedMedia. Jessica Hendrix will begin her tenure […] Retail TouchPoints March 28, 2024March 28, 2024 2 min read Hy-VeeMarketing: Retail MediaRegional GroceryExecutivesOmnichannelMarketing: Social MediaAgenciesNestleProcter & GamblePredictions and ForecastsOperations & Supply ChainShoppersMerchandisingMarketing: ShopperKraftHeinzDept. GroceryMarketing: Brand 0 Saving Bookmark this article Bookmarked
Channel: Grocery Hy-Vee names new chief marketing officer Former head of Saatchi & Saatchi X Jessica Hendrix will oversee the regional grocer’s marketing and retail media network. Grocery Dive March 27, 2024March 27, 2024 < 1 min read Hy-VeeRegional GroceryExecutivesMarketing: Retail Media 0 Saving Bookmark this article Bookmarked
Retailer Media 5 Challenges Facing Retail Media Only 41 percent of retailers find the current process for selling and buying retail media efficient. This insight has prompted discussions on how to continue its development, what’s working well, and where the major pain points exist. To succeed, retailers must address five critical challenges halting progress on retail media’s potential: 1. Internal Politics and […] TotalRetail March 27, 2024March 28, 2024 2 min read Marketing: Retail MediaData & InsightsTechnology & InnovationShoppersConsultingOmnichannelConsumersGovernmentMarketing: In StoreOperations & Supply ChainStrategyAssociatesAgencies 0 Saving Bookmark this article Bookmarked
Channel: Grocery Hy-Vee hires former Saatchi & Saatchi X chief WEST DES MOINES, IOWA — Hy-Vee, Inc. announced the hiring of Jessica Hendrix to oversee the regional grocery chain’s marketing and retail media network. Hendrix is joining Hy-Vee as executive vice president, chief marketing officer, and president of Hy-Vee’s retail media network, RedMedia, beginning on April 16. She will oversee Hy-Vee’s marketing efforts and serve […] MMR March 27, 2024March 27, 2024 2 min read Hy-VeeRegional GroceryMarketing: Retail MediaExecutivesShoppersMerchandisingAgenciesAssociatesMarketing: ShopperKraftHeinzUnileverNestleOperations & Supply ChainProcter & GambleRestaurantsMarketing: Brand 0 Saving Bookmark this article Bookmarked
Channel: Grocery ALDI to add 800 stores over five years BATAVIA, Ill. — ALDI, a retailer already known for its rapid growth, has unveiled plans to increase its store count by 800 locations across the country by the end of 2028. The ambitious five-year expansion plan involves opening new stores and converting existing ones. As part of this expansion effort, ALDI announced that it has […] MMR March 26, 2024March 26, 2024 2 min read Regional GroceryAldiBrick and MortarSoutheastern GrocersAcquisitionPredictions and ForecastsConsumersExecutivesShoppersOperations & Supply ChainMarketing: Retail MediaInsight ProvidersBig DataHealth & WellnessEconomyDept. Natural / OrganicDeliverydunnhumbyStrategy 0 Saving Bookmark this article Bookmarked
Trends & External Forces New look for Mary Berry’s Dressings The Mary Berry’s Dressings range has unveiled a new look in time for the summer. The new packaging includes illustrations of fresh salad ingredients in a colourful roundel, which is replicated across the different dressings in the range. The two-tone design, set against bright white,… This story continues at New look for Mary Berry’s Dressings […] Talking Retail March 21, 2024March 21, 2024 < 1 min read PackagingRoundelPredictions and ForecastsMarketing: Retail MediaDept. Fresh 0 Saving Bookmark this article Bookmarked
Retailer Media Follow The Money: Why Retail Media Is Part Of A Greater CapEx Revolution Hey Readers, Welcome back to AdExchanger’s Commerce Media newsletter. This week, we’re looking at retail media but from a different point of view: the Wall Street perspective. Programmatic and the real nuances of data-driven marketing are not necessarily important for the CEOs and CFOs of big retailers to know. Although the word “advertising” has crept […] AdExchanger March 21, 2024April 24, 2024 < 1 min read Marketing: Retail MediaResults & InvestmentData & InsightsMarketing: Digital MediaEconomy 0 Saving Bookmark this article Bookmarked
Media & Marketing How Lowe’s loyalty program is the ‘spine’ for personalization efforts Head of marketing Jen Wilson detailed the insights behind the retailer’s latest campaign and partnerships with Google and Meta around retail media. MarketingDive March 21, 2024March 21, 2024 < 1 min read Marketing: Loyalty & SubscriptionMarketing: Direct & PersonalizationLowesMarketing: Retail MediaPartnershipsMeta (Facebook)GoogleData & Insights 0 Saving Bookmark this article Bookmarked 5
Media & Marketing Instacart earns MRC accreditation as retail media competition heats up The Media Ratings Council has granted accreditation for the company’s impression, click and viewability metrics across several ad formats. MarketingDive March 20, 2024March 26, 2024 < 1 min read Marketing: Retail MediaInstacartCompetitionDeliveryMarketing: UGC 0 Saving Bookmark this article Bookmarked
Retailer Media Retail media’s rise increasingly reliant on offsite programmatic media, report finds Strong growth for the channel comes as retail media networks have recently been called out for transacting on low-quality Made for Advertising sites. MarketingDive March 20, 2024March 20, 2024 < 1 min read Marketing: Retail MediaMarketing: Digital Media 0 Saving Bookmark this article Bookmarked
Channel: Grocery Disruptive Retail Media with Hy-Vee’s Kayla Winstead The CPG Guys are joined in this episode by Kayla Winstead, VP of Retail Media at Hy-Vee, the Iowa-based grocery retailer with over 280 large-format grocery stores in 8 states. Hy-Vee’s Retail Media Platform in known as Red Media. Follow Kayla Winstead on LinkedIn at: https://www.linkedin.com/in/kaylabasart/ Follow Hy-Vee on LinkedIn at: https://www.linkedin.com/company/hy-vee/ Follow Hy-Vee Red […] The CPG Guys March 20, 2024March 20, 2024 2 min read Hy-VeeRegional GroceryMarketing: Retail MediaMarketing: Social MediaPartnershipsPodcastsMarketing: In StoreTechnology & InnovationPredictions and ForecastsData & InsightsResults & InvestmentShoppersSponsoredStreamingBrick and MortarAgencies 0 Saving Bookmark this article Bookmarked
Retailer Media Meijer adds closed-loop measurement capabilities to retail media network The platform’s newest tool offers brand partners enhanced feedback on in-store and online campaigns’ impacts on sales. Grocery Dive March 19, 2024March 19, 2024 < 1 min read Marketing: Retail MediaRegional GroceryMeijerPricing & PromotionsPartnershipsMarketing: In Store 0 Saving Bookmark this article Bookmarked
Retailer Media Exclusive: Google Debuts New Retail Media Solution with Lowe’s as First Beta Tester Google wants a bigger piece of the traffic driven by retail media advertising. To start getting it, the tech company has launched a new offsite retail media solution in closed beta. Lowe’s has signed on to be one of the first retailers to test the solution for what will be the first offsite retail media […] Retail TouchPoints March 18, 2024March 18, 2024 3 min read Marketing: Retail MediaGooglePartnershipsLowesData & InsightsOperations & Supply ChainAgenciesMarketing: Social MediaPredictions and ForecastsConsumersStore LocationDept. HBCTechnology & InnovationShoppersTargetSustainabilityBrick and MortarTrends: Retail 0 Saving Bookmark this article Bookmarked
Data & Insights Epsilon launching next-generation retail media platform LAS VEGAS – Epsilon, a global advertising and marketing technology company, today announced the launch of the next generation of its retail media platform. Epsilon Retail Media applies artificial intelligence and person-first identity in the ad server, unlocking opportunities to drive stronger outcomes with shoppers on retailers’ properties, across the open web or in tandem. […] MMR March 18, 2024March 18, 2024 2 min read AITechnology & InnovationMarketing: Retail MediaInsight ProvidersShoppersExecutivesData & InsightsAcquisitionMarketing: Loyalty & SubscriptionAhold DelhaizePredictions and ForecastsConsumersVendorsDeliveryMarketing: Social MediaTrends: Marketing 0 Saving Bookmark this article Bookmarked
Retailer Media Meijer Enhances its Retail Media Network with New Closed-Loop Measurement Capability Meijer Media continues to experience growth through integrated marketing and ecommerce partner campaigns Meijer March 18, 2024April 24, 2024 < 1 min read Marketing: Retail MediaRegional GroceryMeijerPartnerships 0 Saving Bookmark this article Bookmarked
Retailer Media Wakefern launches retail media network with self-service capabilities Powered by Inmar Intelligence, the platform aims to offer advertisers with cross-channel optimization and easy management campaign building platforms. Grocery Dive March 16, 2024March 16, 2024 < 1 min read Marketing: Retail MediaWakefernAgencies 0 Saving Bookmark this article Bookmarked
Data & Insights Advertising budgets are shifting due to privacy legislation, signal loss, IAB finds Channels that leverage first-party data like CTV, retail media and social media are benefiting as the data landscape evolves. MarketingDive March 14, 2024March 14, 2024 < 1 min read Data & InsightsMarketing: Retail MediaStreamingPredictions and ForecastsMarketing: Social MediaESG and CSR 0 Saving Bookmark this article Bookmarked
Media & Marketing Sociable: Meta announces range of updates to Advantage+ and shopping ads Meta revealed new functionality for its automated ad tools, including a new service that could help retail media networks with campaign measurement. MarketingDive March 13, 2024March 13, 2024 < 1 min read Meta (Facebook)Marketing: In StoreMarketing: Retail MediaDept. Nonfood 0 Saving Bookmark this article Bookmarked
Technology & Innovation Shop Premium Outlets Debuts Retail Media Network Shop Premium Outlets (SPO) — the online marketplace from mall operator Simon Property Group and Rue Gilt Groupe — has launched a retail media network powered by Mirakl Ads, a new retail media offering from marketplace solution Mirakl (on which SPO is built). SPO features on-sale and outlet merchandise from more than 300 curated sellers […] Retail TouchPoints March 13, 2024March 13, 2024 2 min read Technology & InnovationAIMarketing: Retail MediaShoppersPartnershipsMarketing: Direct & PersonalizationBrick and MortarMarketing: Social MediaCustomer ExperienceDept. ApparelOmnichannelReturnsExecutivesOperations & Supply ChainPredictions and ForecastsSponsored 0 Saving Bookmark this article Bookmarked
Channel: Grocery Hy-Vee grows its retail media network’s leadership team Digital marketing veterans Kathryn Mazza and Britt Polihronis will help oversee the Midwestern regional grocer’s retail media platform, which launched last September. Grocery Dive March 12, 2024March 12, 2024 < 1 min read Marketing: Retail MediaHy-VeeRegional Grocery 0 Saving Bookmark this article Bookmarked
Retailer Media Macy’s names new VP of media network Michael Krans is joining the department store from Walmart Connect, where he led the fashion team. RetailDive March 12, 2024March 12, 2024 < 1 min read Walmart ConnectWalmartMarketing: Retail MediaDept. Apparel 0 Saving Bookmark this article Bookmarked
Retailer Media Channel: Mass Corporate Strategy Partnerships & Alt Profit Media & Marketing Retailer Media Agencies & Vendors Data & Insights Shopper & Customer Trends & External Forces Kroger Delivers its First-Party Data to the Yahoo DSP Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger, powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). Yahoo DSP advertisers can now activate KPM’s audiences to reach targeted consumers with their advertising and measure campaign results. While off-site advertising […] Written by Retail TouchPoints May 2, 2024May 2, 2024 Saving Bookmark this article Bookmarked
Channel: Ecommerce & Digital Technology & Innovation Amazon services outpace retail growth in Q1 The e-commerce giant’s third-party services, advertising, subscriptions and cloud unit generated double-digit revenue increases in the period. Written by RetailDive May 1, 2024May 2, 2024 Saving Bookmark this article Bookmarked
Channel: Ecommerce & Digital Channel: Grocery - Natural Department: Nonfood Corporate Finance Media & Marketing Retailer Media Data & Insights International Technology & Innovation Stores & Formats Amazon tops expectations for revenue, earnings SEATTLE – Amazon posted better-than-expected revenue and earnings in the quarter ended March 31. Net sales increased 13% from a year earlier to $143.3 billion. The company reported first-quarter net income of $10.4 billion, or 98 cents a diluted share, compared to $3.2 billion a year earlier. Amazon’s operating income surged to $15.3 billion, up […] Written by MMR May 1, 2024May 2, 2024 Saving Bookmark this article Bookmarked
Channel: Grocery Acquisitions, Divestitures & Mergers 5 things top news: Kroger tries to strengthen merger deal The most impactful news in the grocery industry for the week ending April 26 Written by Supermarket News April 30, 2024April 30, 2024 Saving Bookmark this article Bookmarked
Trends & External Forces Department & Category Department: Food Department: HBC Corporate Strategy ESG Technology & Innovation Trends & External Forces Associates & Employees Stores & Formats Walmart to close all 51 health centers BENTONVILLE, Ark. — Walmart today said it has made the “difficult decision” to close its Walmart Health and Walmart Virtual Care clinics, citing a lack of profitability. “The decision to close all 51 health centers across five states and shut down the virtual care offering was not easy. We understand this change affects lives – […] Written by MMR April 30, 2024May 1, 2024 Saving Bookmark this article Bookmarked