Marketing: Retail Media

Articles on Retailer Owned Media.

  1. Media & Marketing

Cookieless In-store Identity Resolution with Bridg’s Neil Murphy

The CPG Guys are joined for this episode by Neil Murphy, Chief Revenue Officer at Bridg, a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The platform solves a longstanding challenge – identifying and targeting in-store customers that aren’t part of loyalty or […]
2 min read
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  1. Technology & Innovation

Q1 2024 State of the Industry with Sri & PVSB

Sri & PVSB use this episode to riff on the state of the omnichannel industry and current topics: What’s the latest perspective on retail media with a new name for The Dome depot media? It just doesn’t slow down, does it? Is it really return to store? Is traffic back and does focus really need […]
2 min read
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  1. Retailer Media

The Remarkable Rise of Retail Media with Melanie Brown, VP of Home Depot’s Orange Apron Media + Monetization

Joining us for the second of three episodes recorded in the Bambuser remote podcast studio/beach cabana at Mandalay Bay during Shoptalk is Melanie Brown Vice President of Orange Apron Media and Monetization for The Home Depot. In a special two segment interview Melanie unpacks The Home Depot’s retail media journey, highlighting the company’s unique approach, which […]
2 min read
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  1. Data & Insights

Morrisons Media Group ramps up retail media offering, including digital screens on Market Street food counters

Morrisons Media Group (MMG) is introducing new retail media opportunities in a bid to further connect Morrisons customers with their favourite brands.  First up, digital screens are being introduced at Morrisons Market Street food counters. The screens provide brands the opportunity to promote products that complement the counter range on offer as well as an additional […]
2 min read
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  1. Technology & Innovation

Starring Gather AI, Wolt, Sainsbury’s: check out RTIH’s most read retail technology articles from last week

Check out the articles on this here website that caught your fancy last week, including AiFi, Amazon’s Just Walk Out technology, Wow Bao, Shopsense AI, Paramount Global, Intergamma, Getir, PLUS Retail, and commercetools. Inventory monitoring startup Gather AI bags $17 million in funding to transform supply chain traceability Gather AI, a provider of computer vision […]
6 min read
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  1. Technology & Innovation

Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Are you ready to explore the evolved customer journey? The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo, taking place June 4-6, 2024, at McCormick Place in Chicago. This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, […]
5 min read
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  1. Media & Marketing

Primark President: ‘Our Business is Set Up for People to Grow Into’

Editor’s Note: As the Retail Innovation Conference & Expo (RICE) nears, we’re highlighting recent coverage of some of the speakers and companies that will be taking the stage in Chicago, June 4-6, 2024. Kevin Tulip, President of Primark U.S., will be one of several C-level leaders speaking in the C-Suite Corner, where they’ll delve into the macro […]
5 min read
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  1. Media & Marketing

Modernizing In-Store Marketing With Grocery TV’s Marlow Nickell

In this episode, the CPG Guys speak with Marlow Nickell, Co-Founder & CEO of Grocery TV, an in-store retail media network with over 21,000 displays in grocery stores across the U.S. and over 200 retail partners. Retailers partner with Grocery TV to connect their in-store retail media strategy, engage with shoppers, and generate incremental revenue. […]
2 min read
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  1. Retailer Media

Media & Merchandising Integration with Roundel’s Matt Drzewicki

In this episode, the CPG Guys speak with Matt Drzewicki, Vice President of Partner Solutions at Roundel, the retail media arm of Target Corporation. Follow Matt Drzewicki on LinkedIn at: https://www.linkedin.com/in/matt-drzewicki-aa8712/Follow Roundel on LinkedIn at: https://www.linkedin.com/company/roundel/Follow Roundel online at: https://roundel.com/ This episode is sponsored by the Cornell Omnichannel Leadership Program: https://ecornell.cornell.edu/certificates/financial-management/omnichannel-leadership-program/ Matt answered these questions: […]
2 min read
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  1. Retailer Media

What the IAB/MRC New Retail Media Guidelines Means for Brands DSI

“If we can hold everybody accountable to meeting these standards, I think it’s going to be really a sea change in how we do business.” — Kelly Kachnowski, VP of Marketing Tech at The Mars Agency From Walmart Connect to Target Roundel and Amazon, brands have an array of choices for where to buy media. But as retail media has […]
11 min read
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  1. Technology & Innovation

Paramount Dives into Shoppable TV Beginning with the CMT Awards

Paramount Global will debut a new mobile shopping experience, powered by Shopsense AI, during the CMT Music Awards red carpet pre-show on April 7, 2024. Paramount is the inaugural partner for Shopsense’s new retail media platform, which allows viewers to shop for products and curated collections inspired by television content on content providers’ apps and […]
2 min read
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  1. Partnerships & Alt Profit

Retail Media Operations with iOPEX’s Naga Chakavarthy and Aperiam Ventures Joe Zawadzki

In this episode, the CPG Guys spoke with Naga Chakravarthy, CDO of iOPEX and their partner Joe Zawadzki, general partner at AperiamVventures. This episode is sponsored by iOPEX Follow Naga on LinkedIn at: https://www.linkedin.com/in/acnaga/Follow iOPEX on LinkedIn at: https://www.linkedin.com/company/iopex-technologies/Follow iOPEX online at: https://www.iopex.com/Follow Joe Zawadzki at : https://www.linkedin.com/in/jzawadzki/ CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG […]
2 min read
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  1. Corporate Strategy

Albertsons Simplifies Loyalty Program with Move to Single Points Currency

Albertsons has joined the growing list of retailers revamping their loyalty programs. The supermarket chain will now use a single points currency for its “for U” program and give members two months to earn and redeem their points before they expire. Additionally, an automatic cash-off option that converts points into cash discounts at checkout will […]
2 min read
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  1. Channel: Mass

Walmart Connect Extends Retail Media Reach with More In-Store Opportunities, Access for Non-Endemic Advertisers

Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access to international and non-endemic advertisers, doubling down on self-serve capabilities across its spectrum of advertiser tools and expanding in-store, onsite and offsite advertising opportunities. “The role of our advertising business is earning increased attention — especially after […]
3 min read
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  1. Channel: Drug

Standardization & Transparency in Retail Media with CVS Health’s Parbinder Dhariwal

In this episode, the CPG Guys spoke with Parbinder Dhariwal, VP/CM of CVS Media Exchange, the Retail Media arm of CVS Health. This conversation transpired at RampUp, the data collaboration conference hosted by LiveRamp. Follow Parbinder Dhariwal on LinkedIn at: https://www.linkedin.com/in/parbinderdhariwal/Follow CVS Media Exchange on LinkedIn at: https://www.linkedin.com/company/cvsmediaexchange/Follow CVS Media Exchange online at: https://www.cvsmediaexchange.com/ CPG […]
< 1 min read
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  1. Shopper & Customer

The Physical Retail, Digital Canvas Customer Shopping Experience DSI

“If we can satisfy some real needs for the consumers and bring a thoughtful application of technology, analytics, and science to this new environment, then I think we will achieve this trifecta of wins — consumers will win, retailers and brands will win.” — Arsen Avakian, CEO and Founder of Cooler Screens The majority of […]
9 min read
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  1. Channel: Grocery

Hy-Vee Taps Agency Alum as New CMO, Sets Sights on Retail Media Growth

Since launching its retail media network, RedMedia, in September 2023, Hy-Vee has been focused on building out its media offerings and capabilities. Now, to support this long-term growth vision, the grocery retailer has hired a new EVP and Chief Marketing Officer (CMO), who also will act as President of RedMedia.  Jessica Hendrix will begin her tenure […]
2 min read
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  1. Retailer Media

5 Challenges Facing Retail Media 

Only 41 percent of retailers find the current process for selling and buying retail media efficient. This insight has prompted discussions on how to continue its development, what’s working well, and where the major pain points exist. To succeed, retailers must address five critical challenges halting progress on retail media’s potential: 1. Internal Politics and […]
2 min read
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  1. Channel: Grocery

Hy-Vee hires former Saatchi & Saatchi X chief

WEST DES MOINES, IOWA — Hy-Vee, Inc. announced the hiring of Jessica Hendrix to oversee the regional grocery chain’s marketing and retail media network. Hendrix is joining Hy-Vee as executive vice president, chief marketing officer, and president of Hy-Vee’s retail media network, RedMedia, beginning on April 16. She will oversee Hy-Vee’s marketing efforts and serve […]
2 min read
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  1. Channel: Grocery

ALDI to add 800 stores over five years

BATAVIA, Ill. — ALDI, a retailer already known for its rapid growth, has unveiled plans to increase its store count by 800 locations across the country by the end of 2028. The ambitious five-year expansion plan involves opening new stores and converting existing ones. As part of this expansion effort, ALDI announced that it has […]
2 min read
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  1. Trends & External Forces

New look for Mary Berry’s Dressings

The Mary Berry’s Dressings range has unveiled a new look in time for the summer. The new packaging includes illustrations of fresh salad ingredients in a colourful roundel, which is replicated across the different dressings in the range. The two-tone design, set against bright white,… This story continues at New look for Mary Berry’s Dressings […]
< 1 min read
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  1. Channel: Grocery

Disruptive Retail Media with Hy-Vee’s Kayla Winstead

The CPG Guys are joined in this episode by Kayla Winstead, VP of Retail Media at Hy-Vee, the Iowa-based grocery retailer with over 280 large-format grocery stores in 8 states. Hy-Vee’s Retail Media Platform in known as Red Media. Follow Kayla Winstead on LinkedIn at: https://www.linkedin.com/in/kaylabasart/ Follow Hy-Vee on LinkedIn at: https://www.linkedin.com/company/hy-vee/ Follow Hy-Vee Red […]
2 min read
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  1. ESG
  2. Data & Insights
  3. Operations & Supply Chain

Retailers Gain Control of Their Sustainability Goals as the ESG Storm Clouds Start to Gather Over Operations

Using event-driven architecture (EDA), retailers must link essential data at speed and scale throughout their ecosystems near and far to come to grips with now essential environmental, social and governance (ESG) reporting in three key areas. 1. Dead Heading — Optimizing Transportation/Emissions on Every Journey When it comes to transportation within the retail sector, any […]
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  1. Technology & Innovation
  2. Channel: Dollar/Value
  3. Channel: Ecommerce & Digital
  4. Channel: Grocery
  5. Department: Food
  6. Corporate Strategy
  7. Media & Marketing
  8. Shopper & Customer
  9. Technology & Innovation
  10. Trends & External Forces
  11. Retail Operations
  12. Merchandising
  13. Stores & Formats

Why Amazon’s Just Walk Out initiative failed – and why it’s not the end of checkout free technology

It recently emerged that Amazon’s Just Walk Out offering is being dropped from Amazon Fresh stores. However, it’s not checkout-free tech that’s failing, it’s the fact that Amazon’s checkout free solution doesn’t work, especially in grocery retailers, argues Will Glaser, Founder and CEO at Grabango. In the dynamic grocery retail landscape, a transformative wave is […]
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