Currys has unveiled the first suite of products available via its retail media network, Currys Connected Media.
This allows partnered brands to understand, reach and engage millions of customers online and in-store.
Brands such as Samsung, Acer and Hisense are harnessing the offering, which is built on solutions from partners including Circana, Epsilon and Criteo.
First-party customer data is leveraged to better understand what customers will be shopping for, and when, and a range of new advertising vehicles then empower brands to act on these insights, allowing them to directly engage customers at the point of purchase.
At the base of Currys Connected Media sits the Currys Tech Insights platform, which turns the retailer’s first-party customer data into actionable insights for it and partners.
Partner brands accessing the platform can also be supported with in-house consultancy provided by Circana’s data and insight experts to deep dive into a range of topics including ranging, pricing and customer insights.
This means brands can unlock the ability to anticipate Currys’ customers current and future needs, understanding which categories and products they will be shopping for and when.
Currys Connected Media then gives brands the tools to act on these insights through its advertising vehicles Tech Hunters (offsite) and Tech Buyers (onsite).
Black Friday may have passed but we still have savings 👉 https://t.co/IvIKnqwErZ pic.twitter.com/kTRnf8Dmdx
— Currys (@currys) December 3, 2023
Susie Moan, Chief Data Officer at Currys, comments: “No retailer in the U. is better placed to connect brands with tech shopping consumers than Currys, as no other company can match our omnichannel customer touchpoints.”
“Currys Connected Media combines this unique position with best-in-class insight and targeting technology to create a market leading retail media network that allows brands to more intelligently understand, engage and sell to shoppers than ever before… and we’re delighted to partner with some of the most prestigious tech brands out there.”
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