1. Media & Marketing

Experience Insiders: How JCPenney is Doubling Down on Store Services

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Katie Mullen is Chief Experience Officer of JCPenney and has played a key role in bringing the retailer’s “Make it Count” strategy to life. During this episode of Experience Insiders, she shares how JCPenney is leveraging consumer insights to inform its in-store services, and how the company is using beauty and self-care services to drive traffic, engagement and loyalty.

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