Retail TouchPoints
Retail TouchPoints (RTP) is an online publishing network for retail executives, offering content focused on optimizing the customer experience across all channels. RTP provides an array of editorial opportunities and content designed to guide retail companies in their quest for long-term success. Focusing on the importance of thinking innovatively in a new media climate, we provide optimal vehicles to share industry insights and announcements, such as digital newsletters, video and audio podcasts. https://retailtouchpoints.com

Retail TouchPoints's articles

  1. Shopper & Customer

Consumers Take Control via Conversational Marketing: Why Personalization is Key

Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through a combination of strategy, approach and technology. Consumers are clear about how they want to connect with brands: they want access 24/7 and to be able to explore on their own terms — Facebook & Boston Consulting […]
4 min read
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  1. Channel: Mass

Target to Triple Disney Shop-in-Shops to 160 Stores as Holiday Toy Rush Nears

Target is expanding its partnership with Disney to bring Mouse House-branded in-store shops to more than 160 locations by the end of this year. The two companies originally teamed up in 2019 and currently operate 53 Disney shop-in-shop locations, which average approximately 750 square feet. The partnership also includes a co-branded online store that will […]
2 min read
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  1. Channel: Ecommerce & Digital

Retail’s Future Requires a Shift from Mobile-First to Mobile-Only

If the last year has taught us anything, it’s that change and disruption are constant. Whether it’s coping with a disruptive event or shifting buyer behavior, nimble retailers fare the best. The turmoil also proved that mobile technology enables needed flexibility in times of disruption and drives superior customer experiences that make retailers more competitive. […]
4 min read
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  1. Shopper & Customer

To Make ‘Store as Media’ a Success, the Retail Industry Needs a Supportive Ecosystem

In the ecommerce realm, we’ve seen retail media networks emerge and accelerate. But industry experts believe that the real power of these media networks lies within the four walls of the store. During a recent retailX webinar, a panel of executives representing packaging, supply chain operations, data and analytics, digital optimization and in-store experience came […]
4 min read
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  1. Corporate Purpose

Four Steps to Know when Testing Enterprise Apps

Thanks to the trending demands of consumers and the acceleration by COVID, retail brands are rushing to improve their ecommerce experience. Easy shopping, purchasing and returns are essential and competitive advantages in most cases. This emphasis on the ecommerce experience has resulted in many organizations implementing and integrating new enterprise retail applications. Testing these apps […]
3 min read
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  1. Technology & Innovation

Toys ‘R’ Us to Return in 2022 With 400 Shops Inside Macy’s Stores

Toys ‘R’ Us will make its latest attempted return to brick-and-mortar with 400 store-in-store shops at Macy’s locations and online at macys.com/toysrus, slated to roll out in 2022. Toys ‘R’ Us previously staged a comeback during the 2019 holiday season with two new standalone locations, but its revival was cut short by the COVID-19 pandemic. […]
2 min read
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  1. Shopper & Customer

Want to Know the Holiday Season’s Top Trends? Look at Back-to-School for Insight

Back-to-school surveys across the retail sector point to a strong season, spurred by pent-up consumer demand.   Deloitte indicated that parents’ projected spend was up 16% year over year, from $529 per child to $612. Although this total amount does vary from firm to firm, JLL survey participants expected to spend $356.94 on average while RetailMeNot noted that households could spend up to $1,333, reports consistently point to a clear rise year over […]
5 min read
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  1. Channel: Ecommerce & Digital

WSJ Report: Department Store Will be Amazon’s Next Brick-and-Mortar Venture

Amazon is continuing its advance into brick-and-mortar with plans for a series of large-footprint department store-style locations, according to the Wall Street Journal, which cited people familiar with the matter. The new stores would reportedly help Amazon extend its reach in categories such as clothing, electronics and homewares. Amazon already has leapfrogged Walmart to become […]
2 min read
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  1. Media & Marketing

Monetizing UGC, Rich Media and Influencer Content

The digital world is brimming with content. Brands and retailers have more opportunities than ever to use this content to their advantage, but complexities emerge. During this Retail ThinkTank brainstorming session, Alicia Esposito digs into new content trends and challenges with Gary Ballabio, Vice President of Technology Partnerships at Cloudinary. If you want to learn […]
< 1 min read
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  1. Channel: Grocery

Albertsons Seeks Online Grocery Edge with New App, Subscription Service

Albertsons Companies is “reintroducing itself” to shoppers with a trio of new digital offerings. The grocery giant — home to 20+ food and drug banners including Safeway, Vons and Acme — has launched a new app, loyalty program and membership-based grocery delivery service, all designed to make grocery shopping “more enjoyable and convenient” (and help […]
2 min read
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  1. Technology & Innovation

Inside GWI’s Latest Consumer Research

We all know COVID has forever changed the consumer, but in what ways? Which issues should retailers prioritize as they head into holiday and, most importantly, 2022? GWI’s Vice President of Trends and Research, Virna Sekuj, sits down with Alicia Esposito to dig into the firm’s latest consumer research. The trends that rise to the […]
< 1 min read
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  1. Department: Consumer Durables

Report: Allbirds Enters Activewear Category as it Prep for Upcoming IPO

Allbirds has launched an activewear collection ahead of its IPO, according to CNBC. The Natural Run Collection features six products, including tanks, T-shirts and shorts for both men and women, and ties into the retailer’s environmental message with initial carbon footprint ranges from 4.7 kg to 14.5 kg of CO2 before being 100% offset to […]
2 min read
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