N Brown Group, a fashion and homeware digital retail platform, has rolled out a new product information management (PIM) system.
The aim here is to improve the customer experience by providing customers with better product descriptions across product display pages, including information on sizing and fit, and fabric.
According to a press release: “Greater consistency and accuracy in pre-purchase communications with customers across all channels will help to better inform their purchases. This in turn is expected to reduce return rates, leading to an improved customer experience overall.”
The launch is one of N Brown’s key transformational priorities, and is part of the Group’s wider strategic pillar to boost the customer experience.
The PIM system follows the recent launches of new mobile first websites for Simply Be and Jacamo, which, according to those involved, is benefitting customers with faster site speeds and a more seamless digital customer experience.
It is now live on Simply Be, and will be rolled out to JD Williams and Jacamo later this year.
Steve Johnson, Group CEO at N Brown, comments: “We’re pleased to deliver another important milestone in the Group’s digital transformation journey.”
“2024 will be about further improving the customer experience and positioning N Brown for future growth, benefitting from our new technology enhancements creating a flexible, responsive, and ergonomic platform.”
Nuno Miller, COO at N Brown, says: “N Brown’s new technology and data systems have a strong focus on the customer journey – from landing on the website to product delivery.”
“Having a single place to collect, manage and enrich product data, will not only provide a better experience for N Brown customers, but will also create a more efficient process for colleagues.”
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