1. Department: Consumer Durables

Pornhub Apparel talks favourite products and style tips with Jada Kai for Model Spotlight section

Adult entertainment site Pornhub’s e-commerce venture, Pornhub Apparel, has launched a Model Spotlight section, in which it chats to star performers about their top products and style tips, and offers people the chance to shop their favourite merch.

The latest interview is with Jada Kai, aka Melissa Bulanhagui, a former Team USA figure skater who debuted on Pornhub five years ago.

Asked about her favourite PH Apparel piece, she says: “The Crossbody Bag is perfect for carrying all the things everywhere I go.”

When out and about and sporting the pureplay’s merch, she adds: “The smiles are nice, but the free drinks are better! I’m guaranteed at least one free drink when I wear PH Apparel, so that’s always cool.”

And how does she style her fave merch? “My favourite gym look is the PH Unitard and the PH classic cropped crewneck with any athletic shoes. The Crewneck looks perfect both wearing it and wrapped around my waist.”

She continues: “For lounging around the house, the perfect look is to let your classic sweatpants hang low with the PH Thong and PH Sports Bra, but if your friends drag you out it’s easy to ditch the sweats for a nice skinny jean and throw a sheer black top layered on the racerback for a chic look.”

Pop-ups and runway shows

Powered by Shopify, Pornhub Apparel launched in 2015, offering a New York themed collection in conjunction with artists like Baron Von Fancy, Ces, and Cope2.

It has collaborated with fashion brands including Richardson, Hood by Air, Namilia, Ludovic de Saint Sernin and Alan Crocetti, opened pop-up stores in Soho, New York and Milan, Italy, and sponsored runway shows at Paris Fashion Week.

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