Supermarket chain Sainsbury’s is expanding its partnership with Nectar360 and Clear Channel UK by bringing its Sainsbury’s Live network to stores across the UK. The retailer plans to more than double the number of screens in its stores, from 320 to more than 800.
Sainsbury’s Live reaches millions of shoppers every week through a network of more than 320 full-motion digital screens placed at store entrances. Clear Channel will upgrade existing screens, replacing them with Waferlite screens that are up to 50% more energy efficient. The company will not only expand the current network to 420 screens but also launch an additional 400 screens in stores.
Stores will be outfitted with 75-inch screens that give Sainsbury’s and brand advertisers increased flexibility to push out campaigns tailored by location, weather, events, competitions and other contextually relevant factors.
“The connected screens offer huge potential to generate a range of customer interactions, including QR codes and relevant offers, as well as building brand and product awareness,” said Amir Rasekh, Managing Director of Nectar360 in a statement. “By working together with Clear Channel, we can provide an in-store experience that will inspire shoppers.”
Many industry experts have noted that the store is the next frontier for retail media, with companies like Cooler Screens aiming to make their mark in the category. Rasekh noted that this partnership will help Sainsbury’s Live connect its retail media offering across in-store, on-site and off-site to “enhance the customer journey.”
To minimize the environmental impact of pushing such tailored campaigns to digital screens, Sainsbury’s will power the entire network with renewable energy.
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