1. Corporate Strategy

Vuori Hires First CIO and Chief People Officer to Fill C-Suite Seats

Vuori has gone outside its own ranks to fill four C-suite positions, including the activewear brand’s first-ever Chief Information Officer, Chief People Officer and General Counsel & Corporate Secretary. The retailer also has named a new COO.

Bryan Muehlberger, previously CIO of The Beachbody Company and Red Bull, will oversee all digital and information technology as Vuori’s CIO, including digital commerce and retail store technology. He will be tasked with implementing new technologies including a modern ERP platform, a headless ecommerce solution, new finance and operations planning tools and a new product lifecycle management platform.

Former Starbucks SVP for Partner Resources Jen Frisch will serve as Vuori’s first Chief People Officer, responsible for significant hiring initiatives to meet the retailer’s growth plan across both headquarters and its retail stores. Frisch also will be responsible for defining the brand’s strategy, values and culture as Vuori scales and expands into new geographies.

Libby Stockstill has been named General Counsel & Corporate Secretary, responsible for establishing and leading the company’s legal department. Stockstill has held high-level legal positions at Vans, Billabong and its portfolio of brands.

Hugh Garrity, former Head of Global Operations at Yeti, will serve as Chief Operating Officer, with a focus on building pillars of sustainable scale across systems, tools and personnel, evolving the brand’s sourcing, fulfillment and logistics footprint to build agility and redundancy into operations.

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