Arkansas-based grocer Harps Food Stores is adding its 145 stores to the Grocery TV in-store retail media network.
Harps will leverage Grocery TV’s end-to-end in-store retail media solution to engage shoppers with digital displays throughout its stores in Arkansas, Kansas, Louisiana, Missouri, Mississippi and Oklahoma. The Harps team also will be using Grocery TV’s Content Management System to launch and track in-store digital campaigns in order to increase the visibility of marketing initiatives and enhance the shopper experience with timely messaging.
With the addition of Harps, the Grocery TV network now reaches more than 4,800 stores across the U.S. via its 100+ retail partners, which also include ShopRite, Smart & Final and Winn-Dixie.
“Grocery TV has allowed us to modernize our in-store marketing and simplify campaign management through their intuitive CMS,” said David Ganoung, SVP of Marketing and Chief Marketing Officer at Harps in a statement. “Best of all, they’ve handled the heavy lifting in terms of setting up and managing the network so that we can focus on digitizing our in-store campaigns and providing a cohesive experience for our customers.”
“Our goal is to make it easy for retailers to set up, manage and monetize their in-store retail media networks,” said Don Oelke, Co-founder and COO at Grocery TV in a statement. “We’re excited to be partnered with Harps, a retailer well-known for their customer service, and look forward to helping them build even stronger connections with their customers through a best-in-class in-store retail media network.”
Grocery TV isn’t alone in recognizing the difficulty smaller retailers face in finding enough scale and investment to enter the lucrative world of retail media. A number of other solution providers are offering media network opportunities that help smaller grocers join forces in their retail media efforts, including:
- Instacart, which has partnered with a host of smaller retailers including Associated Wholesale Grocers and Northeast Grocery, among others;
- A new network launched by Alliance Retail Group and powered by Swiftly that is specifically designed to serve independent grocers; and
- Retailers partnering directly with Swiftly’s network, including Save a Lot and Save Mart.
To learn more about retail media, check out our full guide here.
View Original Article
