While at NRF 2024: Retail’s Big Show in New York City last week, Editor-in-Chief Joe Keenan spoke with Karen Mitchell, senior vice president and chief marketing officer of Stop & Shop, a supermarket chain, to learn more about how the business is using robotics to improve the in-store customer experience as well as create engaging touchpoints for consumers. Mitchell discusses how the in-store robot, Marty, was originally used to look for spills in store aisles, but whose responsibilities have now grown to include looking for items that may need be restocked and ensuring that product pricing is accurate. In addition, she talks about Stop & Shop’s give-back initiative at NRF, where the company’s partner, Badger Technologies, will donate 10 meals to its school food pantry program for every person who takes a selfie with Marty and posts it on social media. Lastly, Mitchell discusses why Badger Technologies has been the right partner for the grocer as well as Stop & Shop’s plans for stores in the new year.
View Original ArticleMore from Madalyn Dingman
Roger Sands
3 min read
Technology & InnovationAIConsumersShoppersAssociatesCustomer ExperienceMarketing: In StorePredictions and ForecastsOperations & Supply ChainMarketing: TradeStore LocationExecutivesTech: AR and VRResults & InvestmentRestaurantsOwned Brands (Private Label)Brick and MortarMetaverseMarketing: Direct & PersonalizationTrends: TechDept. GroceryCOVID19DeliveryAgencies
0
0 Author Missing
5 min read
Brick and MortarMarketing: BrandStrategyShoppersDept. ApparelRestaurantsMarketing: In StoreEconomyExecutivesTechnology & InnovationCOVID19Dept. HBCAssociatesSustainabilityData & InsightsReturnsDept. NonfoodMerchandisingMarketing: Direct & PersonalizationPredictions and ForecastsDept. GroceryDept. BeverageDept. PetDeliveryDept. DairyUnilever
Hilbert Dijkstra
2 min read
SustainabilityConsumersESG and CSROperations & Supply ChainPredictions and ForecastsShopperssocial commerceOmnichannelTechnology & InnovationData & InsightsTrends: RetailStrategyMarketing: Social MediaCompetitionCustomer ExperienceAIAssociatesEconomyTrends: ShoppingMarketing: In StoreMarketing: Direct & Personalization
Lucille DeHart
5 min read
Technology & InnovationAIData & InsightsConsumersDeliveryShoppersConsultingReturnsExecutivesOperations & Supply ChainPartnershipsTech: RoboticsPredictions and ForecastsAssociatesMarketing: Retail MediaOmnichannelLidlESG and CSRDept. NonfoodCOVID19EconomyMarketing: Loyalty & SubscriptionStore LocationDept. GroceryHome DepotKrogerMarketing: Direct & PersonalizationMarketing: In StorePop UpsRegional GroceryPricing & PromotionsWalmartResults & InvestmentTrends: ConsumerUbereatsAldiAmazonChatGPTHoliday & Events
0 Author Missing
4 min read
Technology & InnovationAIThick DataExecutivesDept. NonfoodSustainabilityEconomyStrategyShoppersPredictions and ForecastsCustomer ExperienceAssociatesMarketing: Direct & PersonalizationData VisualizationDept. ApparelCOVID19Data & InsightsESG and CSRAmazonMarketing: Social MediaMarketing: TradeMarketing: UGCOperations & Supply ChainPartnershipsTargetMarketing: Brand