1. Department: Nonfood

PetSmart Chief Merchant Kristin Shane on Staying Agile, Customer Acquisition and More

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While at Shoptalk 2023 in Las Vegas last week, Editor-in-Chief Joe Keenan spoke with Kristin Shane, chief merchandising officer at PetSmart, to learn more about the pet brand’s agile merchandising strategies. Shane shares how PetSmart’s merchant teams stay agile, the skills needed to be an effective retail merchant today, and how proprietary brands factor into the pet retailer’s merchandising strategy. She discusses how PetSmart’s product team fuels customer acquisition efforts, how customer feedback influences product strategy, and the opportunities she’s most excited about for PetSmart going forward.

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