1. Partnerships & Alt Profit

AstroPay extends partnership with English Premier League football team Wolverhampton Wanderers

AstroPay, a FinTech and online payment solution specialist, has announced the extension of its principal partnership with English Premier League team Wolverhampton Wanderers Football Club, also known as Wolves.

Having inked a sponsorship deal in 2021, AstroPay has worked with Wolves to provide fans with a range of experiences, rewards and prizes.

As part of the extension, AstroPay will continue to feature its branding on the front of all Wolves shirts next season, including the men’s and women’s first teams, and under-23s, as well as the full range of replica kits across all ages.

The club has also been working with the FinTech on integrating its branding into the design of the new kits for 23/24 season, as well as the branding around Molineux stadium.

In March this year, the firm introduced the AstroPay Wolves debit card, which offers the likes of cashback on purchases in the Wolves official store and also in the Wolves membership.

Users collect AstroCoins (points) every time the card is used, and can redeem those for prizes, including opportunities to participate in draws for Wolves general admission and hospitality tickets, signed merchandise, training ground tours, and the chance to play at Molineux.

Carolina Gama, AstroPay VP of Marketing, says:  “Our enduring partnership with this club has solidified us as an integral part of the Wolves family. With an impressive track record of 13 major trophies, this collaboration aligns perfectly with our growth strategy, particularly in expanding our presence in the European market.”

“It’s also exciting for us to work side by side with Wolves, striving to give their fans the absolute best experience possible along with a payment solution that caters for their daily financial needs. As we look forward to the future, we anticipate a continued successful collaboration, propelling us towards new heights together.”

Russell Jones, Wolves’ General Manager for Marketing and Commercial Growth, says: “The extension of our partnership with AstroPay is a testament to the great work we have done together so far, and we are thrilled to have them as part of the pack once again for the 23/24 season.”

“We’ve forged a strong relationship with the AstroPay team over the last two years and we believe that there is much more still to come from this partnership.”

“We are always looking at ways to give back to our fans, and we will continue to work with AstroPay on providing exciting opportunities, prizes, and experiences to our dedicated and loyal fanbase next season.”

He adds: “The introduction of new and unique AstroPay products created specifically for Wolves has allowed our fans to benefit from special offers and savings, and we are already discussing some interesting new products and services that AstroPay will look to introduce for next season.”

“We’ve also worked closely with the AstroPay team on the styling of their logo on our new shirts, and we look forward to unveiling our range of 2023/24 season kits over the summer.”

View Original Article
Do you like Retail Technology Innovation Hub's articles? Follow on social!