1. Media & Marketing

Walmart becomes first retailer to activate new TalkShopLive Shoppable Simulcast product

Live commerce platform TalkShopLive has launched Shoppable Simulcast in the US.

This allows sellers to simulcast their shoppable livestreams to their Facebook business page as a Facebook Live, while keeping the shopping element intact. 

Walmart, which has worked with TalkShopLive on over 150 live shopping experiences, will be the first to activate the Shoppable Simulcast product with a live show on 20th June featuring The Pioneer Woman, Ree Drummond.

Drummond, who has held several shopping events with TalkShopLive, will be launching her new furniture line. The livestream will appear on TalkShopLive, Walmart’s Facebook page, Walmart.com/live and The Pioneer Woman’s Facebook page. 

Shoppable Simulcast allows sellers to simulcast their stream to multiple destinations at once, with Facebook being the first to roll-out.

Once live (up to four pages simultaneously), the Facebook followers of retailers, brands, publishers, and talent receive an alert when they go live, giving consumers the ability to watch and shop directly within the social network at the same time.

When customers type the word ‘BUY’ as a comment during the show, they immediately receive the products in Facebook messenger for checkout, without ever needing to leave the experience.

“Meeting customers where they consume content and cutting friction in path-to-purchase is top priority for TalkShopLive as we power livestream shopping and connect the retail landscape for our partners,” says TalkShopLive Co-founder and CEO Bryan Moore. 

“We are thrilled to be working with Meta to make Facebook the first of our shoppable simulcast streaming destinations. Our Shoppable Simulcast product will enable our partners like Walmart to seamlessly connect with their existing audiences on social platforms while maintaining shoppability.”

“We look forward to working with Walmart to scale their livestream shopping programmes with us across Walmart.com, the TalkShopLive content distribution network, and social media.”

“Customers are finding inspiration everywhere, especially in their social feeds. That’s why Walmart is engaging with customers on their terms, in places and channels they love,” says Justin Breton, Director of Brand Experiences and Partnerships at Walmart.

“Through Shoppable Simulcast, we will reach even more customers during those crucial ‘aha!’ moments, and provide them with a seamless, digital shopping experience that shortens the distance between inspiration and purchase.” 

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