Womenswear brand, Ulla Johnson, has partnered with Archive to launch Ulla Johnson PreLoved.
This facilitates peer-to-peer sales, with Archive’s technology automatically adding company approved photographs and item descriptions.
Customers who sell their Ulla Johnson pieces through the platform can choose the price (a recommendation will be provided) and whether to receive 70% of that back in cash, or 100% in credit for the brand.
A Heart’s Desire feature, meanwhile, lets people put in requests for the Ulla Johnson team to source past-season items. The aim is to provide resale shoppers with a personal stylist shopping or VIP service type experience.
And shop PreLoved now: https://t.co/1b2UfN4yYs
— Archive (@archiveresale) March 21, 2023
“We are thrilled to launch Ulla Johnson PreLoved in partnership with Archive and give our customers access to sought after pieces from seasons past and present, including items from my own closet,” sayz Ulla Johnson, Founder and Creative Director of the Ulla Johnson brand.
“Archive’s breadth of offerings and ease of integration have enabled us to create a one of a kind programme that feels authentic to the Ulla brand and that we can continue to grow in the future.”
“Ulla Johnson is an inspiring designer who creates ‘future heirlooms’ that are crafted with care and that are meant to live many lives,” says Emily Gittins, CEO and Co-founder at Archive.
“We’re extremely proud to partner with her to launch a customised resale programme that gives shoppers an easy way to buy and sell preloved Ulla Johnson items and, ultimately, help create a more circular fashion economy.”
Funding round
Late last year, Archive announced a $15 million Series A fundraise led by Lightspeed Venture Partners with participation from Bain Capital Ventures and several minority investors.
This brought the firm’s total funding to over $24 million. In addition to the raise, Alex Taussig, Partner at Lightspeed, joined the company’s board of directors.
This fresh instalment of capital will support hiring across engineering and brand success teams to help Archive continue to scale its technology and integrations, and accelerate upcoming launches across North America and Europe.
“Resale is a massive online category already and growing three times as fast as new apparel sales,” said Taussig.
“Archive has become the standard of choice for well known brands from Oscar de la Renta to The North Face, that want to embed resale into their supply chain. They have quickly built the best in class solution to integrate resale across all shopping channels and distribution operations.”
“Lightspeed was fortunate to co-lead its seed round earlier this year, and we’re delighted to deepen our partnership and lead the company’s Series A.”
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