1. Media & Marketing

Thursday Eye-Opener:  News To Them

Written by Posted on Less than 0 min read

by Kevin Coupe

Want to know how to reach young adults?

Axios reports on a new Pew Research Center study saying that roughly one-third of US adults under the age of 30 regularly turn to TikTok for their news – a 255 percent increase in just three years.

According to the story, “TikTok’s news consumption increase is taking place across all age demographics, not just younger Americans.

“Roughly half of Americans say they get some news from social media platforms,” as LinkedIn, Twitch and Nextdoor also gain traction as news sources.”

That’s an Eye-Opener.

The post Thursday Eye-Opener:  News To Them appeared first on MNB.

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For more than 30 years, Kevin Coupe has been bringing to readers and audiences a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers. https://morningnewsbeat.com
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