1. Department: Adult Beverage

FaceTime with the Content Guy:  Memories & Emotional Connections

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The other day I attended a tasting session at the wonderful O’Shaughnessy Distilling Company in Minneapolis, where they describe their vision as bringing “together the best of Irish and American whiskey making traditions.”  (The whiskeys are wonderful, especially the Keeper’s Heart.)  It was during the tasting, when I sipped on some Rye, that I got a business lesson in the power of memory and emotional connections.

The post FaceTime with the Content Guy:  Memories & Emotional Connections appeared first on MNB.

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For more than 30 years, Kevin Coupe has been bringing to readers and audiences a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers. https://morningnewsbeat.com
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