Business Insider reports on a new Coresight Research survey suggesting that Amazon Prime members “are more likely to buy groceries online at Walmart than Amazon’s stores … Sixty percent said they shopped online at Walmart, versus 14% who shopped at Whole Foods.”
The results suggest that while Amazon has spent years and billions of dollars trying to build out its grocery business, Walmart’s efforts – expanding grocery offerings, making free delivery available, remaining ubiquitous in terms of store locations – have resonated more with shoppers.
Some context from the story:
“About 60% of Amazon Prime members that Coresight Research surveyed in April said that they had purchased groceries online from Walmart at least once in the past 12 months. Roughly 55% said that they had ordered groceries online from Amazon Fresh or through Amazon’s website, while less than 14% said that they had ordered from Amazon-owned Whole Foods at least once.
“About half of Prime members said that they had shopped at Walmart for groceries in a similar survey conducted in 2022, while 57% said that they had grocery-shopped at Amazon Fresh or on Amazon.com.”
KC’s View:
No surprise here, but, quite frankly, the folks at Amazon ought to be concerned by this.
I’ve been saying here for some time that one of Amazon’s major failings is its inability – or unwillingness – to connect the dots among all its food businesses. There probably are some economic issues at play here, but the bigger problem is that there are few, if any attempts by Amazon and Whole Foods to cross-pollinate their customer data and market to people effectively.
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