Marketing in a recovery: H1 2021 by the numbers
MarketingDive shares a boat load of fascinating statistics. A sample we found interesting below.
- Data is the name of the game: 88% of marketers say collecting first-party data is a top priority in 2021, but many are experiencing “data paralysis” (source: Merkle)
- Brand purpose and diversity: Marketers’ priorities are misaligned with consumers’ willingness to receive social and political messages (source: Iterable). 87% of consumers said they’re more receptive to a brand’s messages if they know the company’s beliefs and values, but 83%of marketers said their company should remain politically neutral (source: Iterable)
- Zooming in on loyalty: 75% of consumers abandoned brands they were once loyal to and/or adopted new habits during the pandemic (source: McKinsey & Co.)
Shifting budgets: $455.3B Global digital ad spending forecast, up 20.4% (source: eMarketer)
Kroger Names New SVP of Retail Divisions
Thee Kroger Co. is elevating one of its star women executives to another big role, this time to SVP of retail divisions. Valerie Jabbar, currently group VP of center store merchandising, will assume her latest role on Aug. 7. In her new position, she will oversee several retail divisions across the company.
Gousto and Spotify match listening habits with dinner recommendations
Recipe box venture Gousto has partnered with Spotify on a new platform that will provide recipe recommendations based on the listening preferences of the latter’s users.
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