WitsNotes

  1. WitsNotes
WitsNotes Volume 4 takes us to a new frontier of Marketing. Title: Re-invented Marketing: A Candid, Myth-busting Interview Author: Rishad Tobaccowala (The talk and his website)  Topic(s): Marketing Length: 1 hour RetailWit Summary: 5 minutes Summary Marketing is in a perilous spot—the cookie is crumbling, privacy will be a competitive advantage, CMO tenure is the […]
  1. WitsNotes
Loyalty takes center-stage with WitsNotes Volume 3:  Title: The Tipping Point of Loyalty (2021) Author: Upside Topic(s): Loyalty, Retail Length: 66 pages RetailWit Summary: 2 pages The Summary: The value of a loyal customer has increased—for retailers, the top loyal customers are worth up to 27x of revenue versus your non-loyals. And, shoppers are less […]
Note: Requires ChatGPT Plus
Advertisement

Trending Topics

Editor’s Choice

  1. WitsNotes
Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […]
  1. WitsNotes
Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]

Trending

Advertisement