Some really big news in the world of retail media, as Publicis Groupe acquires CitrusAd. Clearly, CitrusAd was having success within the retailers they operated in and this acquisition certainly strengthens the Publicis portfolio. The retail media game is starting to change, and the competition is getting stronger – this is going to make some waves in the industry, let’s see what happens next.
The dollar channel continues its explosive growth, as Dollar General is upping their workforce by 50,000 by Labor Day. With the way hiring seems to be going, this might be more than just a bit aspirational – but a great sign for Dollar General as a retailer.
Walmart continues to drive their fashion options, announcing a partnership with Justice. Perfect timing for this partnership, right when back to school shopping season is kicking in.
Another partnership, potentially a great tie in for the back to college/first apartment crowd, as Bed Bath & Beyond partners with Casper to include their bedding inside Casper stores.
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