1. Channel: Ecommerce & Digital

Navigating the Jungle: Amazon Data Remains a Hurdle for Consumer Brands

Written by Posted on Less than 0 min read

Understanding multichannel performance and profitability remains an existential struggle for consumer and CPG brands, and organizations often fail to develop reliable and automated analytics, especially for those expanding their Amazon.com presence. Amazon has provided some, but quite limited, help to this end. Although Amazon’s updated API (the SP-API) — released toward the end of 2021 […]

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