1. Media & Marketing

Digital Strategy is Crucial to Winning at Checkout

Written by Posted on Less than 0 min read

There’s no way around it: The pandemic has permanently altered consumers’ shopping habits. Led by millennials, customers are leveraging more and more of their spending power online — especially for groceries and household goods. Live shopping and loyalty programs play a crucial role in unifying an increasingly fractured purchase journey. No matter where customers are […]

View Original Article
Member since
Total Retail is the go-to source for executives looking for the latest news and analysis on the retail industry. Through various forms of content and community-building events, Total Retail serves its mission to provide retail executives with the information they need to do their jobs more effectively. https://www.mytotalretail.com
Do you like TotalRetail's articles? Follow on social!

More from Pranav Patel

  1. Technology & Innovation

AI is Bringing Conversation Back to Commerce

Even in its earliest form, commerce has always been centered around conversation. The evolution to e-commerce seemed to de-center that conversational element, though. Without a person to speak with, conversation was relegated to a single place within the online shopping experience: the search bar. As the only direct insight into what consumers really want, the […]
3 min read
0
  1. Retail Ecosystem

Brooks Running Launches a ‘Recommerce’ Program

Brooks Running announced the launch of ReStart, a new recommerce program that will refurbish and resell gently used Brooks footwear in the U.S. Brooks partnered with Trove, a provider of branded resale for more than a decade and the recommerce partner to many leading brands, to power ReStart. The ReStart program will incorporate three grade ranges — Like […]
< 1 min read
0
  1. Technology & Innovation

Edge Computing: Key Driver of the Retail Revolution

As concerns about the COVID-19 pandemic wane, shoppers are returning to brick-and-mortar stores — now with much higher expectations for smooth, seamless omnichannel customer experiences. As evidence of consumer demand, in-store sales jumped by 13.4 percent year-over-year in May 2022, compared to only 2.2 percent growth in online sales. That’s promising, but to keep customers coming […]
3 min read
0
  1. Partnerships & Alt Profit

Global Partnerships in the Retail Industry Need a Single Source of Truth in Order to Thrive

Global partnerships have become a necessary function of growth and success in the retail industry, particularly in the face of a downward economy that’s only now starting to trend upward. These partnerships are the linchpin to success in the modern retail world. However, in a digital-first landscape, these global partnerships have the capacity to trigger […]
3 min read
0
  1. Trends & External Forces

Evolving Security for Protecting Today’s Retail Network Architecture

Retail is arguably one of the world’s most IT dependent sectors, and the opportunities to leverage cutting-edge technology to improve service quality, achieve affordability, and enhance the customer experience are wide open. Digital transformation and changing customer demands are driving the retail industry into one of the largest overhauls it has ever seen, and the […]
4 min read
0
  1. Shopper & Customer

Natural Language Processing: Guiding the Way for Retail CX

With unprecedented worker shortages coupled with a surplus of inventory, retailers are bracing for a challenging start to the new year. While Black Friday discounts (that seem to creep earlier and earlier before Thanksgiving every year) incentivize consumers to a certain extent, many retailers are finding themselves strapped for customer service and sales staff — […]
3 min read
0
  1. Technology & Innovation

How Robotic Inventory Scanners Are Easing Retail Pain Points

Despite sales performing solidly, the retail industry continues to keep up a heady pace of evolution. Retailers are constantly seeking out new technologies to optimize and future-proof their operations as well as to improve efficiency. One area where technology is making a significant impact is in the realm of inventory management. One such technology that […]
3 min read
0
  1. Data & Insights

3 Ways Business Intelligence Can Transform Retail Delivery Fleet Management

In today’s landscape, retailers already know how valuable data can be. Many are compiling ever-increasing amounts of data that reveal precious insights into customer shopping habits. In fact, 62 percent of retailers report gaining a competitive advantage due to data analytics, according to IBM. But what might be less obvious is how data can overhaul […]
2 min read
0
  1. Department: Consumer Durables

Nike EMEA Leader on Building Diverse Teams to Strengthen Customer Loyalty

In episode 406 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Emily Teele, senior director of member marketing EMEA at Nike, the world’s leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories. Listen in as Teele provides an overview of her role at Nike (0:42), what drew her to take on […]
< 1 min read
0
  1. Shopper & Customer

Unlocking the Power of Every Pixel: Transforming Digital Product Experiences

The coming decade of e-commerce will require retailers and brands to obsessively and continually revise, refine and optimize — and revise again — every aspect of the digital experience for consumers. This often chaotic landscape is already becoming the new normal for the digital age, moving and evolving at unprecedented speeds to meet consumer and […]
2 min read
0
  1. Corporate Strategy

Kohl’s Names Tom Kingsbury CEO

Kohl’s last week announced interim CEO Tom Kingsbury assumed the role of CEO on Feb. 2. Kingsbury led the company since December following the departure of former CEO Michelle Gass, who left the company late last year to become president of Levi’s. Kingsbury will also continue to serve on Kohl’s board. Kingsbury brings more than 40 years of retail industry experience […]
< 1 min read
0
  1. Trends & External Forces

Logistics Preparation and Response to Weather Emergencies for Shippers

It seems like every week this winter there’s an announcement about a closed freeway due to a blizzard and South Florida is still cleaning up the devastation caused by hurricane Ian, especially when it comes to the supply chain. With today’s climate changes and challenges, it’s very likely that other weather emergencies like hurricanes, tornadoes, […]
3 min read
0
  1. Shopper & Customer

Biggest Online Shopping Day Ever: Cyber Monday Shatters Records

Consumers spent a total of $11.3 billion online on Cyber Monday, representing 5.8 percent growth year-over-year (YoY), according to Adobe Analytics. It registers as the biggest online shopping day of all time. In the peak hour (8:00 p.m. to 9:00 p.m. Pacific), consumers spent $12.8 million every minute. On Cyber Monday, online spending was driven by purchases of toys, with sales growing 684 […]
2 min read
0
  1. ESG

Gen Z is Watching: How to Court Younger Consumers With More Sustainable Return Policies

Most U.S. consumers (three out of five) now rank environmental sustainability as a top factor in their purchasing decisions, and that number jumps to 75 percent for Gen Z. However, while many online retailers are adopting eco-friendly production and sales practices, the post-purchase process remains a challenge to sustainability. Shoppers return between 15 percent and […]
4 min read
0
  1. Data & Insights

The Mobile Way: Activating Messaging Channels for Better CX 

April marked 50 years since the first mobile phone call. Since then, mobile devices have matured to become the remote control for our lives, our primary point of digital interaction. Most desktop activity has moved to mobile, providing consumers the ability to instantaneously search the web, shop for goods and services, track online orders, find […]
3 min read
0
  1. Associates & Employees

What Retail Leaders Can Learn From Taco Bell’s DEI Initiatives

Employers across every industry should be creating equal opportunities for their frontline employees. One of the ways this can be accomplished is by adopting the concept of diversity, equity and inclusion (DEI). But what does DEI truly mean? It can look different for each company, but essentially, as BuiltIn put it, “DEI is any policy […]
2 min read
0
  1. Data & Insights

How Centralizing Data Can Help Retail Apps Overcome Industry-Wide Headwinds

Retailers are facing challenging times. A persistent pandemic, inflation, supply chain disruption, and competition from giants is forcing smaller and mobile-only retailers to get crafty to avoid slipping margins. On top of all this, mobile marketers are facing ecosystem changes around privacy that are making it harder to tailor messages to prospects and acquire new […]
3 min read
0
  1. Operations & Supply Chain

Collaboration is the Secret to Getting a Grip on Inventory Woes

Whipsawed by supply chain volatility and the massive overordering that resulted when retailers placed bigger bets on stock, the retail ecosystem has absorbed some harsh inventory blows over the past two years. Heading into the 2022 holiday season, an estimated $66 billion in unwanted surplus inventory sat on retailers’ shelves. But there’s hope. As retailers […]
3 min read
0
  1. Data & Insights

It’s Not What You Say, It’s How You Say It — Insights From 20.9 Billion Marketing Messages

Much like the world around us, consumers — and their spending patterns, sentiment, and the motivators behind their buying decisions — are constantly changing. So the way you interact with them shouldn’t be static or uniform. Beyond simply personalizing campaign messages to the time of year (like Spring or Black Friday), or a customer’s recent […]
3 min read
0
  1. Channel: Mass

Amazon’s New Tailored Audiences: Is it Worth it?

This September, Amazon.com launched “Tailored Audiences.” It’s an improvement to the Amazon Customer Engagement Tool. Tailored Audiences allow Amazon sellers to customize their marketing campaigns even more. Now brands can target customers using attributes like brand loyalty and product interest. Why Use Tailored Audiences? The old Amazon Customer Engagement tool had its limitations. Sellers could target only […]
2 min read
0
Next