Partnerships & Alt Profit

Articles about partnerships in retail, additionally retailers with alternative revenue streams outside of selling stuff. (retailer media, data, services, etc.)

  1. Partnerships & Alt Profit

Best Buy Partners with Content-Rich CNET to Share Ads and Expertise

Best Buy and media site CNET will work together to provide shoppers with experts’ picks and product reviews throughout their purchasing journey. The retailer and tech publisher’s new partnership also will allow advertisers to share ad spaces across both ecosystems, allowing them to see the impact of their campaigns through a full-funnel, closed-loop media solution. […]
2 min read
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  1. Partnerships & Alt Profit

Toys ‘R’ Us to Add 30 New UK Shop-in-Shops via Expanded Partnership with WHSmith

A little less than one year after Toys ‘R’ Us made its return to the world of UK brick-and-mortar via nine shop-in-shops in WHSmith stores, TRU parent company WHP Global has announced plans to expand the partnership and add 30 new locations by this summer. Image courtesy WHP Global WHSmith’s High Street stores will now […]
3 min read
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  1. Partnerships & Alt Profit

UrbanStems Expands Same-Day Delivery to 4 New Markets via Walmart GoLocal

Just in time for Mother’s Day May 12, UrbanStems has added same-day delivery in four major markets by expanding its partnership with the Walmart GoLocal white-label fulfillment service. Customers in Chicago, Dallas, Miami and Atlanta join those in Washington, D.C., New York and Los Angeles who can now take advantage of same-day delivery of UrbanStems’ […]
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  1. Partnerships & Alt Profit

Furniture Retailer Moves to 100% Employee Ownership Model

Room & Board has transitioned to a 100% Employee Stock Ownership Plan (ESOP), giving its 1,100 employees a financial stake in the Minneapolis-based company that generates annual sales exceeding $500 million. The retailer also has received B-Corp certification, amplifying its investment in both its employees and environmental stewardship. “At Room & Board our staff members […]
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  1. Partnerships & Alt Profit

Five Shipping Tips To Benefit Your Ecommerce SMB Strategy

The growing ecommerce landscape represents an incredible opportunity for SMBs, allowing them to expand their reach into new geographies and connect with customers worldwide. That said, ecommerce growth does come with challenges to overcome.  One of the most significant issues of all is figuring out how you’re going to manage the complexities of shipping, both […]
5 min read
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  1. Partnerships & Alt Profit

Walgreens Looks to ‘Break Through Health Care Silos’ with New Specialty Pharmacy Division

Image courtesy Walgreens Walgreens is bringing all of its specialty pharmacy services into one integrated unit and expanding its offerings for patients suffering from complex chronic conditions with an investment in gene and cell services. It’s all part of what the company described as the “latest step to leverage its neighborhood pharmacies into fast-growing areas […]
2 min read
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  1. Partnerships & Alt Profit

Kettle Chips launches Virgin Experiences on-pack promotion

Kettle Chips has announced its partnership with Virgin Experiences for an exclusive on-pack promotion. The partnership will offer consumers the chance to win Virgin Experience vouchers every hour and also include 20% off Virgin Experience purchases with every pack. Kettle Chips’ partnership will offer a… This story continues at Kettle Chips launches Virgin Experiences on-pack […]
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  1. Partnerships & Alt Profit

Asda’s c-stores trialling display screens for spirits sales

Asda is running a trial of digital spirits display screens in 23 of its Express stores, in partnership with Diageo. The screens allow customers to select from a larger choice of spirits, with the range increasing from 13 or 26 products to 50. The screens… This story continues at Asda’s c-stores trialling display screens for […]
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  1. Partnerships & Alt Profit

How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Americans spent $136.8 billion on their pets in 2022, up from $123.6 billion in 2021, according to the American Pet Products Association. Half of these pet-owning households are run by millennials and Gen Zers, who don’t just look at their pets as “furry friends” but as their children. Bark is one company that is laser-focused […]
5 min read
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  1. Partnerships & Alt Profit

The Estée Lauder Companies and Microsoft look to reimagine the beauty industry with generative AI tools

The Estée Lauder Companies and Microsoft Corp. have announced the creation of an AI Innovation Lab as an expansion of their global strategic relationship. Leveraging generative AI capabilities in Microsoft’s Azure OpenAI Service, the companies will work together to develop solutions for ELC’s more than 20 prestige beauty brands with the aim of creating closer […]
2 min read
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  1. Partnerships & Alt Profit

Mud House partners with Coolstays

Mud House is teaming up with Coolstays – the home of unique and unusual places to stay across the UK, Europe and worldwide – to launch a new on-pack promotion. For five months fifteen Mud House shoppers will win a getaway, with an additional £1000… This story continues at Mud House partners with Coolstays Or […]
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  1. Partnerships & Alt Profit

TelevisaUnivision to Debut Shoppable TV Experience at Latin American Music Awards

Spanish-language media and content company TelevisaUnivision has partnered with Shopsense AI to make some of its programming, on both linear and streaming platforms, shoppable.   Using onscreen QR codes and dedicated URLs, the Shopsense technology makes onscreen content shoppable via mobile devices by directing viewers to a show-specific digital store. The partnership will kick off […]
2 min read
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  1. Partnerships & Alt Profit

Influencers Significantly Drive Purchasing Decisions: Research

In addition to a rising trust in influencers, the new report from Sprout Social shows nearly half of consumers make a purchase at least once a month because of influencers Influencers have cemented themselves as key components of modern marketing strategies, and new research reveals the significant power they have in directly shaping consumer purchasing […]
3 min read
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  1. Partnerships & Alt Profit

Simon Adds VIP Suite to Kick Off Woodbury Common Expansion

Mall operator Simon revealed big plans to expand its Woodbury Common Premium Outlet center in Fall 2023, including the addition of 155,000 square feet of retail stores and restaurants, a 200-key luxury hotel, a second parking facility and upgraded amenities. To cement the center’s image as a luxury destination, the first enhancement will be a […]
2 min read
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  1. Partnerships & Alt Profit

Making AI Really Work for Retail

Like every industry, retail is experiencing an artificial intelligence boom — and like other industries that operate with such small profit margins, any competitive edge is not only welcome but necessary to survive. AI offers benefits in five key areas for retailers: personalization, visual search, virtual reality (VR) and augmented reality (AR), predictive analytics, and […]
4 min read
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  1. Partnerships & Alt Profit

DoorDash and Walgreens to empower SNAP recipients

SAN FRANCISCO — DoorDash is collaborating with Walgreens to offer SNAP/EBT payment at nearly 7,800 Walgreens stores across the country. DoorDash says it is the first platform to enables SNAP customers to make purchases directly from Walgreens using their SNAP/EBT cards, and is also the first third-party delivery service provider to offer SNAP/EBT as a […]
2 min read
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  1. Partnerships & Alt Profit

Reiser’s Pieces: Rebalancing Brand vs. Performance Marketing to Accelerate Growth

Funny how quickly things change. Remember when a prominent speaker at Cannes this past June declared, “The era of the brand is over!” and escalated the debate about how to invest marketing dollars? Flash-forward to December, though, and over a third of marketers told WARC they planned to significantly increase their brand marketing while lowering […]
6 min read
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  1. Partnerships & Alt Profit

Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The 32nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Here are top takeaways, based on a sample of 292 marketing leaders at for-profit U.S. companies, 94% […]
4 min read
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  1. Partnerships & Alt Profit

How to Optimize Walmart.com Brand Shops & Maximize Traffic

Walmart.com has launched the capability for suppliers to create Brand Shop landing pages as a new way to educate and drive awareness with shoppers. With Walmart.com Brand Shops, suppliers can now direct traffic from across the web to a curated landing page on Walmart.com. Brand Shops will allow brands to create a page on Walmart.com […]
3 min read
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  1. Partnerships & Alt Profit

The Resilience of the Paint Sector in Home Improvement

In the vast and varied world of home improvement, paint has always held a place of prominence. As the industry navigates through the economic ebbs and flows of 2024, the paint sector showcases a fascinating tale of resilience, innovation, and shifting consumer loyalty. Painting a room is one of the most affordable and straightforward home […]
3 min read
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  1. Partnerships & Alt Profit

Instacart Business: Delivering an Elevated Office Experience with Hines

Hines, a global real estate investment, development and management firm, is no stranger to providing innovative and elevated services to tenants of all sizes. Hines is dedicated to finding new ways to elevate tenants’ experiences by creating a more service-oriented, hospitality-like experience at the office. And at Instacart Business, we’re big fans of enhancing the […]
2 min read
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  1. Partnerships & Alt Profit

Crunch, Crackle, Chomp: Why CPG Brands Are Turning Their Sound On With Sonic Branding

In a world with endless snack options, many CPG brands are looking to stand out in the supermarket aisle by taking a sound-on approach to marketing and investing in a sonic identity. Consumer packaged goods have long used sonic cues in advertising to give their products personality, such as those with familiar brand mascots like […]
3 min read
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  1. Partnerships & Alt Profit

Amazon Rolls Out Grocery Delivery Subscription Nationwide

Following a pilot in three U.S. cities, Amazon is making its grocery delivery subscription available to all Prime members in the U.S. For $9.99 a month, Prime members will now have access to unlimited grocery delivery on orders over $35 from Amazon Fresh, Whole Foods Market and a variety of local grocery and specialty retailers, […]
2 min read
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  1. Partnerships & Alt Profit

Kroger Delivers its First-Party Data to the Yahoo DSP

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger, powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). Yahoo DSP advertisers can now activate KPM’s audiences to reach targeted consumers with their advertising and measure campaign results. While off-site advertising […]
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  1. Partnerships & Alt Profit

Amazon tops expectations for revenue, earnings

SEATTLE – Amazon posted better-than-expected revenue and earnings in the quarter ended March 31. Net sales increased 13% from a year earlier to $143.3 billion. The company reported first-quarter net income of $10.4 billion, or 98 cents a diluted share, compared to $3.2 billion a year earlier. Amazon’s operating income surged to $15.3 billion, up […]
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