1. Partnerships & Alt Profit

Yodel agrees online deliveries partnership with location technology firm what3words

UK parcel carrier Yodel has announced a strategic partnership with location technology company, what3words.

This will see what3words integrate its system into the Yodel customer app, enabling customers to specify their online delivery address, addressing the challenges associated with ambiguous or hard to find locations.

The former has divided the entire world into a grid of 3m x 3m squares and assigned each square a unique combination of three words: a what3words address

Michaela Simpson, Customer Experience Director at Yodel, says: “We are thrilled to embark on this partnership with what3words.”

“Our mission is to make deliveries as seamless as possible for our customers and by incorporating what3words’ technology into our services, we are enhancing the accuracy of our deliveries and ensuring that our customers have a hassle-free experience, no matter where they are located.”

Chris Sheldrick, Co-Founder and CEO at what3words, says: “There’s nothing more frustrating than a parcel not arriving where it needs to be. A lot of the time, this happens because the street address or postcode isn’t good enough to pinpoint the delivery spot.”

“There’s so much room for more precision when it comes to location accuracy for deliveries, and our partnership with Yodel does exactly that. Together, we’re not just transforming the delivery experience; we’re reshaping the future of location technology for the industry.” 

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