1. Media & Marketing

Let’s not do this! Retailers see the funny side as Twitter rebrands to X and bins iconic bird logo

Unless you’ve been living under a rock these past few days, you’ll know that Twitter has rebranded to X as part of Elon Musk’s plan to create an “everything app” incorporating audio, video, messaging, payments and banking.

The, erm, colourful tech billionaire, who took over the platform in October 2022, replaced the famous blue bird with a new logo on Monday, and redirected the domain X.com to Twitter.com.

The move has divided opinion, with Musk’s legion of fanboys as per usual labelling him a genius, and others poking fun at the decision to junk the one thing Twitter still had going for it.

The latter group included a number of retailers. Here are some of our favourite retail takes from yesterday.

Where do you stand, dear readers? Are you Team Musk or Team It Will Always Be Twitter To Me?

Let us know your thoughts in the comments section below.

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