1. Retail Operations

2023 Merchant Gift Card Omnicommerce Evaluation – US Edition

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The sixth annual Merchant Gift Card Omnicommerce Evaluation from NAPCO Research and Blackhawk Network is the most in-depth study of the gift card industry available today. This assessment included 175 criteria designed to evaluate expected and emerging capabilities for over 100 merchants’ in-store, online and mobile (web and app) gift card offerings.

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