TikTok has officially brought e-commerce to the U.S. with the launch of its TikTok Shop. The social media company, which is in direct competition with Meta’s social media channels Instagram and Facebook, announced the U.S. debut of TikTok Shop on Tuesday. The app now features shoppable videos and livestreams directly to For You feeds across […]
View Original ArticleMore from Marie Albiges
Adi Schwartz
5 min read
ESG and CSRMarketing: Social MediaStore LocationShoppersMarketing: Direct & PersonalizationAcquisitionData & InsightsConsumersTikTokMarketing: TradeTargetMeta (Facebook)Pricing & PromotionsPredictions and ForecastsTechnology & InnovationDept. NonfoodMarketing: PrintGoogleData VisualizationDeliveryDept. ApparelDept. Natural / OrganicOwned Brands (Private Label)Health & WellnessMarketing: Loyalty & SubscriptionTwitter
David Kepets
4 min read
ConsumersHoliday & EventsAmazonPricing & PromotionsMarketing: Loyalty & SubscriptionMarketing: TradeShoppersMarketing: Social MediaEconomyMarketing: Direct & PersonalizationTargetData & InsightsWalmartESG and CSRPredictions and ForecastsDept. ApparelDept. FreshMeta (Facebook)TikTokTechnology & InnovationMarketing: In StoreStrategy
Linnea Geiss
3 min read
ConsumersShoppersMarketing: Loyalty & SubscriptionData & InsightsCustomer ExperienceDept. FuelTechnology & InnovationLegal & CriminalBrick and MortarDept. NonfoodOperations & Supply ChainStrategyCompetitionTech: IoTPredictions and ForecastsSustainabilityDeliveryTech: CashierlessCOVID19Store LocationExecutivesBig DataDept. GroceryAssociates
Andrew Sandoval
3 min read
Data & InsightsMarketing: Retail MediaMarketing: In StoreMarketing: Direct & PersonalizationConsumersReturnsGooglePartnershipsMeta (Facebook)AmazonShoppersTechnology & InnovationAIMarketing: Social MediaRoundelTikTokStrategysocial commerceESG and CSRPredictions and ForecastsWalmartBOPISHoliday & EventsCOVID19Dept. NonfoodMarketing: Loyalty & Subscription