1. Trends & External Forces

Leveraging Predictive Analytics for Flawless In-Store Journeys

Written by Posted on Less than 0 min read

According to Gensler’s 2024 Design Forecast, experiences are no longer either/or; they’re AND. Blending convenience and engagement during every touchpoint is critical, which is why over 60 percent of customers switch to a different brand following a poor experience. Engaging displays and immersive audio capture shoppers’ attention, with 42 percent reporting that they pay attention […]

View Original Article
Member since
Total Retail is the go-to source for executives looking for the latest news and analysis on the retail industry. Through various forms of content and community-building events, Total Retail serves its mission to provide retail executives with the information they need to do their jobs more effectively. https://www.mytotalretail.com
Do you like TotalRetail's articles? Follow on social!

More from TotalRetail

  1. Shopper & Customer

5 Tips for Growing Your E-Commerce Business

Today, people are shopping online more than ever before. The reality is that many people just prefer the convenience of shopping from their mobile devices. To meet this demand, e-commerce has become widely accessible to entrepreneurs around the world thanks to Shopify. In fact, e-commerce sales are expected to grow 10.4 percent in 2023 alone, […]
3 min read
0
  1. Shopper & Customer

8 Tips for Increasing Gift Card Sales

As part of the 2023 UK Retail Gift Cards Evaluated: Comprehensive Guide for Best Practice and Opportunities, UK Edition, a comprehensive report produced by NAPCO Research in conjunction with sponsor partner Blackhawk Network, best practices for the three channels evaluated (digital/e-commerce, in-store, mobile) were included. The best practices are intended to help readers improve the performance of […]
2 min read
0
  1. Trends & External Forces

Fast-Fashion Retailer Temu Sues Rival SHEIN Over US Antitrust Law

Chinese e-retailer Temu has filed a new lawsuit accusing rival SHEIN of violating U.S. antitrust law in its dealings with clothing manufacturers, escalating a legal clash for dominance in the fast-fashion market. Temu filed the new case on Friday in Boston federal court. The two companies are already embroiled in litigation in Chicago federal court, where SHEIN […]
< 1 min read
0
  1. Data & Insights

5 Predictions to Help Retailers Prepare for the Future of Retention Marketing

The job of a retail marketer is to adapt. Adapt to new trends and changing customers behaviors. Adapt to declining channels that were once effective. Adapt to customers’ high expectations. Adapt to changing data privacy regulations. But instead of being reactive to trends, why not be proactive? Look to where consumer marketing is headed, and […]
4 min read
0
  1. Stores & Formats

Foot Traffic Slow to Build on Black Friday

Shoppers were expected to turn out in record numbers to shop for Black Friday deals, particularly as concerns of COVID-19 have subsided. However, with inclement weather in parts of the country, thin crowds were seen outside stores on what has historically been the busiest shopping day of the year. At Times Square in New York […]
< 1 min read
0
  1. Data & Insights

Why Using Generative AI is the Newest Skill a Retail Marketer Needs to Master

Successful marketers adapt. They adapt to changing customer behaviors, to new technologies, to shifting markets. And great marketers learn new skills to keep up with these changes. Today’s newest skill to learn? Artificial intelligence. Nearly every industry is learning how AI can improve their business. In 2018, McKinsey predicted that AI will bring the greatest […]
4 min read
0
  1. Technology & Innovation

Retailers Go to the Edge to Gain a Competitive Advantage

Retailers face brisk headwinds in 2023. With market competition increasing, retailers must invest in initiatives to boost revenue and differentiate their business offerings. At the same time, consumer expectations are rapidly shifting, with shoppers seeking a more experiential, flexible and seamless shopping experience than ever before. Given these factors in the context of an uncertain […]
4 min read
0
  1. Holiday & Events

In-Store Visits, Online Shopping Saw Increases Over Thanksgiving Weekend

Consumers spent a record $9.12 billion online shopping during Black Friday this year, according to Adobe Analytics, which tracks sales on retailers’ websites. Overall, online Black Friday sales were up 2.3 percent year-over-year. Adobe also predicted that consumers were set to spend more than $9 billion online over the weekend ($4.52 billion on Saturday, $4.99 billion […]
2 min read
0
  1. Associates & Employees

Reversing the Retail Worker Drop-Off

The retail industry is an integral part of the U.S. economy, providing jobs for 52 million people across the country, more than any other industry. Frontline retail workers are the glue that holds businesses together. Yet, the challenges they face often go unaddressed, especially given their growing list of responsibilities, made even longer by the […]
3 min read
0
  1. Shopper & Customer

The Power of the Transaction Moment

The return of in-store shopping post-pandemic has reminded customers of the value of a relevant, personalized experience. This convenience is something which e-commerce has struggled to replicate over the years — but it is something that’s possible by leveraging first-party data. While we’re more accustomed to the use of data in the early to mid-stages of […]
3 min read
0
  1. Shopper & Customer

Consumers Spend a Record $5.29B Online on Thanksgiving Day

Consumers spent a record $5.29 billion on Thanksgiving Day, per Adobe Analytics data, up 2.9 percent year-over-year (YoY). Shoppers were enticed by big discounts in categories like toys and electronics, and took to their smartphones during holiday meals. Mobile shopping drove 55 percent of online sales (up 8.3 percent YoY), an all-time record for Thanksgiving Day since 2012. In the […]
< 1 min read
0
  1. Shopper & Customer

Forget Retail Therapy. Welcome to Retail Escapism

Retail escapism — immersive experiences that blend the best elements of shopping, entertainment, education and socialization — is giving retail therapy a major upgrade. With inflation on the rise, consumers are likely to spend less this season and discounters may command a greater share of sales than usual. However, retailers that elevate the shopping experience […]
< 1 min read
0
  1. Trends & External Forces

How E-Commerce Businesses Can Fight Inflation

Consumers continue tightening their belts as the cost-of-living crisis bites. And the outlook isn’t ideal. The cost-of-living crisis, combined with the rising cost of raw materials, packaging, transport and labor, is putting insurmountable pressure on retailers and increasingly price-conscious consumers. Many e-commerce businesses, especially those operating in the last decade, were set up on high-growth, […]
4 min read
0
  1. Operations & Supply Chain

Collaboration is the Secret to Getting a Grip on Inventory Woes

Whipsawed by supply chain volatility and the massive overordering that resulted when retailers placed bigger bets on stock, the retail ecosystem has absorbed some harsh inventory blows over the past two years. Heading into the 2022 holiday season, an estimated $66 billion in unwanted surplus inventory sat on retailers’ shelves. But there’s hope. As retailers […]
3 min read
0
  1. Channel: Ecommerce & Digital

Amazon Announces Oct. 10-11 as Next Prime Sale

Amazon.com announced on Monday that its next Prime Day sale will be held Oct. 10-11, promising deals as often as every five minutes during the 48-hour event. This is the second Prime Day event the online retail giant has held this year. During the July Prime Day event, the top-selling deal categories included home, fashion and […]
< 1 min read
0
  1. Shopper & Customer

Don’t Ignore Email and SMS: Consumers Surely Haven’t

Looking for a marketing edge? Of course you are, but little did you know that the elusive edge may be closer than you realize. Omnisend’s recently released yearly email and SMS marketing benchmark report analyzed more than 17 billion marketing emails and 107 million SMS sent by brands in 2022. It showed how deeply consumers […]
3 min read
0
  1. Retailer Media

There’s More to Retail Media Than You Think

The digital ad industry loves to talk about retail media, and it should. It delivers for commerce platforms (i.e., retailers, marketplaces) and advertisers, while ticking all the right boxes in terms of identity, attribution and privacy-safe signal. For commerce platforms, it’s high-margin revenue that can even be accretive to GMV and a positive user experience. […]
4 min read
0
  1. Technology & Innovation

Tech Advisor Carol Schuster on Building Superior CX at Lafayette 148 New York

Carol Schuster is the technology and business information advisor at Lafayette 148 New York, a luxury womenswear brand. While attending Total Retail Tech last fall, Schuster sat down with our editorial team to discuss her role at Lafayette 148 and how it’s evolving amidst the face-paced retail technology sector. She shares the technology solution she believes will have […]
< 1 min read
0
  1. Department: Consumer Durables

Top 3 Factors Reshaping the Apparel Industry

The fashion industry is constantly growing, introducing new brands in various categories, whether digital, sustainable, circular, or fast fashion. The global apparel and footwear market is expected to be valued at up to $2.25 trillion by 2025, according to Statista. Sourcing is a crucial aspect of a clothing supply chain. For a private-label clothing company, […]
3 min read
0
  1. Shopper & Customer

The Future of Customer Loyalty

Explore the changing dynamics of consumer loyalty and their implications on the roles of customer service, the contact center, and agents in this free research report. Traditionally, consumers have been loyal only to a few companies, forming stable relationships with them. However, the pandemic upended this stability by introducing new considerations for consumers when engaging […]
< 1 min read
0
Next