1. Trends & External Forces

How iFIT Blends Product, Content and Technology for Personalized Fitness

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In episode 437 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kevin Duffy, CEO of iFIT, a global fitness and connected content company operating brands NordicTrack, ProForm, and Freemotion. Listen in as Duffy provides an overview of the fitness technology business (0:45), how iFIT creates engaging, personalized experiences for its members (2:15), identifies its key customer demographics (3:40), and details its subscription model offerings (4:50). He discusses marketing to both fitness enthusiasts as well as beginners (5:55) and how iFIT prepares for the busy holiday and post-holiday fitness season (7:05).

In addition, Duffy discusses how iFIT blends product, content and technology (8:40), its in-house content creation process (9:45), the sales channels for its brands’ variety of physical products (11:20), and the fitness industry trends he’s tracking to start the year (13:50). Lastly, he shares why he believes that more competition entering the fitness technology market is a positive sign (15:00) and previews the opportunities for iFIT in 2024, namely the launch of its AI Coach (15:55).

This episode was recorded at the 2024 ICR Conference in Orlando, Fl.

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