Temu and WeatherTech were the top performing brands that ran ads during Super Bowl LVII in the retail category, according to EDO, Inc., a platform measuring predictive behaviors driven by convergent TV advertising. EDO ranks ads based on incremental online activity for a brand or product immediately following an ad airing. EDO has scored the effectiveness of every […]
View Original ArticleMore from Melissa Campanelli
Sean Turner
3 min read
Marketing: Retail MediaTechnology & InnovationShoppersPartnershipsOmnichannelDept. NonfoodData & InsightsMarketing: Loyalty & SubscriptionMarketing: In StoreCustomer ExperienceMarketing: Direct & PersonalizationDept. FuelTrends: TechPredictions and ForecastsPricing & PromotionsStrategySustainability
TotalRetail
3 min read
Technology & InnovationAIConsumersHoliday & EventsPredictions and ForecastsMarketing: Direct & PersonalizationConsultingGoogleData & InsightsMarketing: Loyalty & SubscriptionResults & InvestmentMarketing: TradeMarketing: Social MediaDept. FreshMarketing: BrandESG and CSRChatGPTDept. PerimeterStrategy
Troy Townsend
3 min read
Marketing: Retail MediaOmnichannelShoppersMarketing: Social MediaUnileverDept. NonfoodMarketing: In StorePredictions and ForecastsCustomer ExperienceBrick and MortarESG and CSRMarketing: Loyalty & SubscriptionPartnershipsTikTokTechnology & InnovationStore LocationResults & InvestmentProcter & GambleMerchandisingMeta (Facebook)Marketing: OOHMarketing: TradeWalmartMarketing: Digital MediaData & InsightsExecutivesKrogerAlbertsons / Safeway
James Kelley
3 min read
DeliveryOperations & Supply ChainShoppersMarketing: Direct & PersonalizationSustainabilityData & InsightsConsumersCustomer ExperienceBig DataHealth & WellnessOmnichannelPackagingPredictions and ForecastsBOPISInternationalDept. NonfoodEconomyStore LocationMetaverseDept. HBCMarketing: In StoreInsight ProvidersInclusivityThick DataDept. Natural / OrganicDept. FuelAssociates