1. Shopper & Customer

Inside DVF’s New ReWrap Resale Platform

Written by Posted on Less than 0 min read

In episode 408 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sarah Townsend, digital experience manager at DVF (Diane von Furstenberg), a global luxury fashion brand renowned for its iconic wrap dress and signature prints. Listen in as Townsend discusses why DVF decided to launch its new ReWrap resale program (0:50), how the fashion brand is enhancing resale listings on its online marketplace (4:18), and the customer experience it’s creating for shoppers on the ReWrap platform (6:30).

Furthermore, Townsend shares why third-party resale platform Archive is the right partner to power DVF ReWrap (8:20), how the resale site is integrated into DVF’s primary e-commerce site (11:40), and discusses its unique search feature, Missed Connections, that allows consumers to list requests for DVF items (13:40). Lastly, Townsend discusses why a pre-loved model is a great fit for the luxury fashion brand (17:25) as well as the opportunities she’s targeting for growth moving forward (21:18).

View Original Article
Member since
Total Retail is the go-to source for executives looking for the latest news and analysis on the retail industry. Through various forms of content and community-building events, Total Retail serves its mission to provide retail executives with the information they need to do their jobs more effectively. https://www.mytotalretail.com
Do you like TotalRetail's articles? Follow on social!

More from Joe Keenan

  1. Operations & Supply Chain

Walmart Increasing Return Shipping Rates for Third-Party Sellers

Walmart is raising its return shipping rates for seller-fulfilled orders, citing “changing market conditions,” according to an update posted this month on the Walmart Marketplace website. While the retailer doesn’t make its return shipping rates public, the company told Talk Business it’s the first rate increase in two years. Walmart marketplace allows third-party sellers to […]
< 1 min read
0
  1. Shopper & Customer

Prepping Your Retail Location for Peak Season Success

As we transition from Back to School to Black Friday and full-scale holiday shopping, foot traffic in stores continues to rise. Shopping-related destinations started the year off with a 20 percent increase in foot traffic compared to the year before and the lift is expected to be seen into the holiday season ahead. On the other hand, […]
3 min read
0
  1. Data & Insights

Where Generative AI Fits Into Your Retail CX

Right now, generative artificial intelligence (AI) tools, like ChatGPT, are all the buzz — making many retailers wonder: How can this technology be used to improve the customer experience? The use cases for AI in the CX retail experience are many. AI is especially good serving customers online by responding to simple questions quickly and […]
2 min read
0
  1. Operations & Supply Chain

4 Questions to Ask Before Choosing a Fulfillment Strategy

In an era of omnichannel dominance that has been fueled by evolving customer preferences, the dynamics of fulfilling customer orders has changed. Some retailers are fulfilling orders from a distribution center, while others fulfill orders from their stores. And some are doing both. With multiple options, ongoing disruptions and ever-changing consumer demands, how does a […]
3 min read
0
  1. Corporate Finance

Reports: Walmart to Enter Buy Now, Pay Later Payment Space

A Walmart-backed fintech startup called One plans to launch a buy now, pay later (BNPL) payment service as soon as next year, according to three people familiar with the matter. The news could put the world’s largest retailer in competition with other fintech lenders. One, which Walmart hopes will morph into an all-in-one app where consumers can […]
< 1 min read
0
  1. Trends & External Forces

WeightWatchers Announces Plans to Buy Obesity Treatment Platform Sequence

WeightWatchers announced its plans to purchase Sequence, a subscription telehealth platform specializing in treatment for people with obesity. The acquisition will cost WeightWatchers $132 million and will be completed in the second quarter of the year, the company said in a press release Monday. Sequence, a startup that launched in 2021, gives patients the option to […]
< 1 min read
0
  1. Shopper & Customer

Retailing in a Recession: E-Commerce Tips to Weather the Storm

Despite a difficult 2022, wrought with soaring inflation and mass layoffs, the retail industry ended the year in decent shape with a solid holiday return. However, an economic downturn looms large, as experts predict a 64 percent chance of a U.S. recession in the coming months. Naturally, this spells trouble for retailers as Americans tend […]
3 min read
0
4
  1. Data & Insights

Want to Achieve True Operational Agility? Start by Asking These 3 Questions

Consumers are tightening budgets in preparation for a softer economy, shifting how often they shop and what they shop for in effort to maximize their spending power. Pair this shift with financial market instability, ongoing supply chain pressures, and the continued need for an elevated omnichannel shopping experience, and it’s no wonder retailers are looking […]
3 min read
0
  1. Channel: Ecommerce & Digital

Saks OFF 5TH Introduces Guaranteed Delivery Date

Saks OFF 5TH is enhancing its online shopping experience with the launch of Guaranteed Delivery Date, a real-time calculated delivery date throughout the shopping journey for thousands of items available on SaksOFF5TH.com. Customers no longer have to wait until their order is shipped to have visibility into arrival date. With Guaranteed Delivery Date, customers will now […]
< 1 min read
0
  1. Shopper & Customer

When Evaluating Site Design and UX, Don’t Neglect Search

With social commerce on the rise — estimates have sales through social platforms growing from $27 billion in 2020 to nearly $80 billion by 2025 — consumer expectations of online shopping experiences are changing, particularly with respect to website design and user experience. However, as brands adapt their sites to this changing behavior, one key […]
3 min read
0
  1. Department: HBC

e.l.f. Beauty to Acquire Skin Care Brand Naturium for $355M

e.l.f. Beauty has signed a definitive agreement to acquire Naturium, a fast-growing, high performance skin care brand for $355 million in a combination of cash and stock, the company announced Tuesday. The deal is expected to double e.l.f. Beauty’s presence in skin care to approximately 18 percent of retail sales. The transaction, which is subject […]
2 min read
0
  1. ESG

Gen Z is Watching: How to Court Younger Consumers With More Sustainable Return Policies

Most U.S. consumers (three out of five) now rank environmental sustainability as a top factor in their purchasing decisions, and that number jumps to 75 percent for Gen Z. However, while many online retailers are adopting eco-friendly production and sales practices, the post-purchase process remains a challenge to sustainability. Shoppers return between 15 percent and […]
4 min read
0
  1. Data & Insights

How Stitch Fix Marries the Art and Science of Data

In episode 391 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Janiece Okpobiri, director of product growth at Stitch Fix, an online personal styling service for men, women and kids. During the interview, Okpobiri provides an overview of the Stitch Fix business (0:52), her current role (2:00), and how the company utilizes data science to improve […]
< 1 min read
0
  1. Media & Marketing

The Personalization Disconnect: What Retailers Are Getting Wrong

Personalization, and personalized service, are crucial for luxury retailers, as they help to create a more engaging shopping experience for customers. Personalization can involve a variety of activities, including tailoring product offerings and marketing campaigns to meet the specific needs and preferences of individual customers; offering personalized recommendations, including upsells and cross-sells; and providing individualized […]
2 min read
0
  1. Technology & Innovation

3 Cybersecurity Trends Shaping Retail in 2023

As commerce continues to thrive online, maintaining a robust cybersecurity posture has become crucial for retailer survival. According to publisher forecasts, global security revenues in retail are headed for strong growth in the next few years, from $7 billion in 2019 to $12 billion by 2025. A key threat to this potential is the ever-present […]
3 min read
0
  1. Merchandising

How Livestreaming Can Help Brands and Retailers Optimize Digital Shelf Space

After first gaining popularity in the mid-1980s when CPG markets saw an explosion of products, slotting fees continue to be a routine cost retailers charge brands. Essentially, a slotting fee is what brands and manufacturers pay to have their products placed in prime positions on in-store shelves and endcaps. A digital slotting fee serves the […]
< 1 min read
0
  1. Technology & Innovation

E-Commerce Localization is the Big Trend of 2023

Nowadays, any organization looking to thrive needs to think seriously about global expansion, but there’s no possible way to expand without being able to communicate effectively with your various customers, vendors and stakeholders in multiple languages. That’s why, in 2023, e-commerce localization has become one of the industry’s biggest trends. E-commerce localization is the process […]
3 min read
0
  1. Media & Marketing

4 Digital Marketing Resolutions That Retailers Should Keep in Mind in 2023

There’s much to be said for looking forward into the coming year, as opposed to looking back. After all, every new year comes with its own set of hopes, expectations and even promises. With that in mind, here are four New Year’s-inspired resolutions which every digital marketer should take to heart to make the most […]
3 min read
0
  1. Shopper & Customer

What Consumer Spending is Signaling to Retailers

How consumers spend their money through the holidays can often be a bellwether for trends in the months and years to come. With that in mind, the SpendTrend team at Fiserv took a deep dive into consumer spending patterns from Q4 of 2022. It found that increases in credit usage, contactless payments, and omnichannel interactions […]
3 min read
0
  1. Trends & External Forces

Retailers Increasingly Challenged by Theft, Organized Retail Crime

Retail theft and organized retail crime (ORC) have been cited as serious problems and the leading cause of inventory shrink by leading retail CEOs during first quarter earnings calls and media interviews over the past week. Indeed, retailers are being hit with a large number of thefts and in some cases are closing stores and pulling out […]
2 min read
0
Next