1. Shopper & Customer

A Customer-Centric Approach to Curbing Cart Abandonment

Written by Posted on Less than 0 min read

Annual online retail sales now number in the trillions of dollars — and yet, a large majority of customers’ shopping carts (70 percent on desktop, 85 percent on mobile) are abandoned each year. Brands have optimized and personalized nearly every stage of the customer journey, with one (glaring) exception: the final, and most crucial, step. The […]

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