MINNEAPOLIS — Target Corp. is introducing more than 1,000 new wellness-related products starting at just $1.99 to support shoppers without stretching their budgets. From apparel and accessories to supplements, vitamins and the latest tech, Target is offering its guests one-stop-shopping.
“Wellness has been redefined to encompass a more holistic way of living — and it’s also different for every person,” said Rick Gomez, executive vice president and chief food, essentials and beauty officer at Target. “That’s why Target is delivering like no other retailer, offering guests the ultimate destination to support their wellness journey, whether that’s enjoying a non-alcoholic beverage from Sechey or stocking up on Bloom to get their daily greens. We’re making it fun and easy for our guests to discover new products at a great value, with more than 1,000 new wellness products, starting at just $1.99.”
Target’s 1,000 new wellness products, including hundreds that are exclusive, bring a one-of-a-kind shopping experience to its shoppers, from supplements and hydration boosters to skin care and functional beverages. When guests enter a Target store, they will find a curated assortment of wellness-related products, including fitness styles from All in Motion that match an exclusive assortment of Stanley Tumblers and Bala Bangles for a coordinated look. Then, as they continue their shopping, guests will find prominent displays of other top wellness brands in departments including health and beauty.
In addition, the retailer has launched an online wellness destination on Target.com with ideas, products, meal inspiration and deals.
Some of the wellness brands Target has on offer are.
- Exclusively at Target: Such brands as Ghia (new), Good & Gather, Being Frenshe, Blogilates, Sechey (new), All in Motion and more.
- Must-have supplements and hydration: Greens with Bloom, gummy supplements with Hum (new), hydration with Liquid IV, vitamins and probiotics with O Positiv (new) and protein with Podium (new).
- Celeb-founded brands: The latest brands from celebrities, including good.clean.goop, a new line of beauty and wellness essentials from Goop founder Gwyneth Paltrow; Lemme, Kourtney Kardashian Barker’s new line of vitamins and supplements; and Being Frenshe, a line of personal care products powered by mood-boosting scents and self-care rituals from founder Ashley Tisdale.
- Stylish workout favorites: Colorful All in Motion workout apparel; Bala Bangles brings style to wrist, ankle and hand weights; Blogilates offers beautifully designed resistance bands and more.
- Good-for-you food and beverages: Ghia and Sechey put a new spin on non-alcoholic beverages; Good & Gather offers food formulated without artificial flavors, synthetic colors, artificial sweeteners and high-fructose corn syrup; and Quest offers protein-forward foods that minimize carbs and sugar.
- Routine refresh: Such brands as Tree Hut, CeraVe, Native and Lume for skin care, hair care and personal care.
Easy, transparent shopping
Ingredient transparency is an important priority for Target and its shoppers. Guests can look for the Target Clean symbol in stores and online to find thousands of products that are formulated without unwanted chemicals and that meet the retailer’s Target Clean standards for ingredient transparency.
Target is making sure the shopping experience is effortless as well. Guests can shop Target’s wellness assortment in stores and on Target.com, or with the retailer’s industry-leading fulfillment services, including Drive Up and Order Pickup, in as soon as two hours with no minimum purchase and no membership fee required, or delivered to their doorstep through Target’s same-day delivery with Shipt in as soon as an hour.
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