MONTVALE, N.J. — Pioneering healthcare communications company Health Monitor Network said Tuesday that it has hired Kelli Vincent-Rodriguez as senior vice president for Over-the-Counter/Consumer Packaged Goods (OTC/CPG) clients. In this new leadership role, Vincent-Rodriguez will report to Augie Caruso, executive vice president of Sales & Key Accounts, to position Health Monitor Network as a trusted partner to OTC/CPG brands as they strengthen their relationships with providers and patients.
Kelli Vincent-Rodriguez
Vincent-Rodriguez will introduce, educate, and recruit OTC/CPG brands to the power of Health Monitor Network’s omnichannel platform – 200,000 physician office networks, 450,000 physicians, innovative digital screens, and more – to deliver trustworthy educational content at all points of care.
“There is a tremendous opportunity for OTC brands to build trusted relationships with patients and their healthcare providers through content. Health Monitor Network is poised to facilitate these relationships,” explained Vincent-Rodriguez. “I’m excited to bring my experience in consumer markets and pharmaceuticals together to help OTC brands build awareness and loyalty at the point of care.”
“We’ve seen strong demand from OTC/CPG brands as they build true omnichannel marketing campaigns to better engage with healthcare practitioners,” said David Paragamian, CEO at Health Monitor Network. “Kelli will accelerate our goal of delivering brand-building solutions for OTC at critical moments and points of care, just as pharmaceutical brands have done with us for decades.”
Vincent-Rodriguez earned her undergraduate degree from Siena College and completed advanced graduate work at Harvard and George Washington University. She brings more than two decades of sales, marketing, and business development experience across OTC, CPG, and pharmaceuticals. At L’Oréal, Kamedis Dermatology, and, most recently, Megalabs USA, she specialized in commercializing new OTC Brands in North America opening new revenue streams and channels – including retail, HCP professional, and e-commerce – leading to significant annual growth.
In 2018, she received Healthcare Businesswomen’s Leadership Excellence Award. She started her pharmaceutical career at Schering-Plough (now Merck). She currently serves on the Board of Directors for The Corporate Diwali, a global organization empowering female entrepreneurs, and Healthcare Businesswomen Association, a global professional association committed to furthering the advancement and impact of women in the healthcare business.
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