The clash of the retail titans is largely spelled out by the success of their big annual sales events. In a year as bizarre as 2022 nothing should surprise us, but big changes are always news.
For the report Prime Day 2022: Inflation Hits, But Amazon Still Wins based on surveys of 2,199 Amazon and Walmart subscribers, we find that Prime Day 2022 outshone Walmart+ Weekend with consumers who went for higher ticket goods and the promise that Prime delivers on.
With 56% of Prime members making Prime Day 2022 purchases, it’s essentially flat with 2021. However, the study states that “Walmart+ had 24% fewer subscribers shop during Walmart+ Weekend 2022 than Walmart+ Deal Days 2021. Across all income brackets, significantly lower shares of Walmart+ subscribers turned out, including among Walmart’s historically active low-income demographic, which was down 43%. While Prime Day saw a 12% dip in low-income shoppers, participation among the other income brackets remained steady.”
The real question should be who had better deals, and here again Amazon came out on top with its summer sales blowout.
Per the study, “Prime Day also comes out ahead as the favorite among subscribers who shopped during both events in 2022. PYMNTS found that 44% believed Prime Day offered better deals while 30% said Walmart+ Weekend was better. In every age group and income bracket we analyzed, Prime Day beat Walmart+ Weekend. Those in the middle-income bracket showed stronger preference levels for Prime Day than their peers, as did those not living paycheck to paycheck.”
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