CPG: Beverage

Articles about beverage CPGs.

  1. CPG: Beverage

White Castle Selling Relevance

  If you were ever wondering what brand relevance looked like after over a hundred Yes, (102) years of messaging looked like just keep reading.  White Castle after over 102 years has brand electricity once again this year.  How can that be?  Simple branded gift giving!  According to Steven Johnson Grocerant Guru® at Tacoma, WA […]
5 min read
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  1. CPG: Beverage

Omnichannel Retail Leadership with Coca-Cola’s Pamela Stewart

It’s women’s month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode one for the cpg guys women’s month 2023. We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. […]
2 min read
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  1. CPG: Beverage

With Muse, Unity aims to give developers generative AI that’s useful and ethical

Unity is joining the rest of the gang in providing generative AI tools for its users, but has been careful (unlike some) to ensure those tools are built on a solidly non-theft-based foundation. Muse, the new suite of AI-powered tools, will start with texture and sprite generation, and graduate to animation and coding as it […]
< 1 min read
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  1. CPG: Beverage

Pursuing a Latticed Career with Coca-Cola’s Dagmar Boggs

It’s women’s month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode one for the cpg guys women’s month 2023.We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We […]
2 min read
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  1. CPG: Beverage

How Retailers Can Bring Creativity and Originality Back to Private Label Products

Twenty years ago, retailers aiming to launch new store brands to fend off the negative associations created by the “generics era” would say to their design agencies, “Get this as close to the national brand target as you possibly can.” Call it the copycat phase of private label development. Mimicking Green Giant or Coca-Cola was […]
4 min read
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  1. CPG: Beverage

The Resurgence And Rewards Of Brand Equity

Something interesting is happening in brand management. Increasingly, we read about brand-businesses that are focusing on Brand Equity. It has been decades since the topic of Brand Equity was mentioned in press releases and earnings calls. Brand Equity is more than a phrase; it is an investment in enduring profitable growth of the brand-business. That […]
4 min read
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  1. CPG: Beverage

[Exponential-e] Teamwork and technology drive innovation for Costa Coffee

Founded in 1971, Costa is a fixture of British high streets and one of our most beloved coffee chains. Now operating more than 3,800 sites across 32 countries, Costa’s recent innovations include making barista-quality coffee available at roadside facilities and convenience for the first time and pioneering the Flat White in the UK. As a […]
3 min read
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  1. CPG: Beverage

Vitaminwater sets up shop on Fortnite to promote zero-sugar products

The Coca-Cola brand’s Fortnite island raises awareness of its zero-sugar products through a virtual fashion contest. Dive Brief: Vitaminwater, owned by The Coca-Cola Company, has launched a Fortnite gaming experience to promote its zero-sugar products, according to information shared with Marketing Dive. The “zero holding back showdown” island features 50 rounds of unique gameplay with 10 themes […]
2 min read
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  1. CPG: Beverage

Coke’s Latest Mystery Flavor Is Here. It’s Created by AI

Coca-Cola has unveiled its latest mystery flavor, Coca-Cola Y3000, with a futuristic theme aiming to appeal to younger consumers. This limited-edition beverage, created through the company’s Creations platform, uses artificial intelligence to determine both the flavor and packaging. The AI-generated images for the packaging design, resembling a Y2K aesthetic, and the inclusion of a QR […]
< 1 min read
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  1. CPG: Beverage

Digital Influence in the Omnichannel World with Coca-Cola’s Walid Benchama

The CPG Guys are joined in this episode by Walid Benchama, Global Director of Shopper & Channel Insights at the Coca-Cola Company, Follow  Walid Benchama on LinkedIn at: https://www.linkedin.com/in/oualidbenchamaFollow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Walid answers these questions:1)  Walid, your career journeys crosses countries and has both brand management and […]
2 min read
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  1. CPG: Beverage

The Winning Strategy Of Unbounded Brands

Understanding the difference between “bounded” brands and “unbounded” brands is how toddler companies become unicorns. Most companies provide their Users with solutions to their problems and slog away at becoming better, faster, cheaper, stronger, more powerful, more engaging, easier to use, better fitting, frictionless. These companies compete with other enterprises within their vertical: whether it’s […]
6 min read
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  1. CPG: Beverage

10 Key Tips for Scaling Personalization in Retail

Fast-moving innovation is a tricky thing. What was a surprise-and-delight experience for customers two years ago is now an expectation. And when that expectation isn’t met, it’s a big problem. For example, according to Forbes, 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Personalization is the […]
4 min read
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  1. CPG: Beverage

Worth Reading:  “Who I’m Hurting By Shopping At Walmart”

There is an essay in Time entitled “Who I’m Hurting By Shopping At Walmart” by Alana Semuels, the magazine’s economic correspondent, which focuses on the increasing and crushing power of Walmart, as well as the dollar store chains that are spreading around the country like wildfire. “Every week, I go onto Walmart’s website and order […]
2 min read
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  1. CPG: Beverage

Consumer-Centric Omnichannel Strategy with Coca-Cola’s Simon Miles

The CPG Guys are joined in this episode by Simon Miles, VP Global Omnichannel Commercial Strategy at the Coca-Cola Company, Follow  Simon Miles on LinkedIn at: https://www.linkedin.com/in/simon-miles-727290/Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Simon answers these questions:1)  Let’s discuss the current state of digital commerce. Industry insiders talk about the “return […]
2 min read
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  1. CPG: Beverage

Amazon reports double-digit sales gains in Q2

SEATTLE — Amazon.com Inc. reported net sales of $134.4 billion in the second quarter of fiscal 2023, an 11% increase compared to the same period in 2022 when net sales stood at $121.2 billion. Sales in North America totaled $82.5 billion for the quarter, up 11% versus the prior year period, while the company’s international sales […]
3 min read
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  1. CPG: Beverage

Could AI Be Your Next Stylist? Consumers Are Ready

Keeping up with nanosecond social media trends is a never-ending challenge for retail brands and shoppers. In addition to responding to these fast-paced microtrends, merchandisers face increased pressure to incorporate cutting-edge personalization techniques that drive authentic shopping experiences and cultivate brand loyalty. So, what’s the answer to remaining innovative and on-trend in 2024? According to […]
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  1. CPG: Beverage

Sam’s Club Expands Store Rollout of AI-Powered Exit Tech

Walmart-owned Sam’s Club says it’s turning to artificial intelligence to speed up its own exit technology. Instead of requiring store staff to check members’ purchases against their receipts when leaving the store, Sam’s Club customers who pay either at a register or through the Scan & Go mobile app can now walk out of the […]
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