1. Trends & External Forces

2024 Digital Gift Card Leaders – U.S. Edition

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During the 2023 holiday season, gift cards were the No. 1 most requested gift for the 17th consecutive year. This isn’t surprising, with projections indicating that the U.S. gift card market will reach a value of $267.3 billion by 2028. For the seventh consecutive year, NAPCO Research and Blackhawk Network (BHN) have collaborated to produce their market-leading report on the gift card industry. This comprehensive benchmark study focuses on 135 unique criteria designed to assess e-commerce gift card programs. It offers invaluable insights into best practices that can be integrated into your company’s own gift card program, along with innovative approaches to optimize gift card performance. Download this report to maximize the potential of your gift card program and stay ahead of your competitors and the industry.

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