1. Corporate Purpose

H&M Commits to ‘Inclusion and Diversity by Design’ With Extended Size Assortment

In episode 404 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Donna Dozier Gordon, head of inclusion and diversity for region Americas at H&M, a global fashion brand offering the latest styles and inspiration for all. During the wide-ranging interview, Dozier Gordon discusses her role at H&M (1:40), the retailer’s expansion of its extended size assortment for women’s and men’s apparel (2:20), and how customer feedback played a role in that decision (3:28). She shares the marketing messaging H&M has rolled out to promote the assortment (4:48) as well as the  company’s focus on inclusive imagery and models to ensure customers can see themselves in the brand’s content (6:45).

Furthermore, Dozier Gordon discusses H&M’s partnership with founder, activist and model Tess Holliday (8:25), the work she’s doing as the retailer’s size and inclusivity consultant (10:15), and how the company is maintaining accountability in its commitment to inclusion and diversity (11:40). Lastly, she discusses how her team works to ensure inclusion and diversity is a focus for the global H&M organization with a commitment to “inclusion and diversity by design” (14:32).

Donna Dozier Gordon leads inclusion and diversity for H&M in the U.S. In this capacity, she oversees efforts to drive a culture of inclusion at H&M that impacts its colleagues, collaborators, customers and the communities in which it operates. Prior to H&M, Dozier Gordon was director of diversity and inclusion for the United States Tennis Association (USTA), where she led the Supplier Diversity initiative as well as the strategic partnerships and the human assets elements of its D&I strategy.

Dozier Gordon previously held several leadership positions at Darden Restaurants. She has also worked in the areas of diversity management, public and community relations for the Hotel Division of Cendant Corporation (now Wyndham Worldwide), Burson-Marsteller, The Rowland Company, and the New York City Office of the Mayor. Dozier Gordon earned her B.A. degree from Cornell University, her M.P.A. from the Wagner School at New York University, and a M.B.A. from the Crummer Business School at Rollins College.

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