1. Uncategorized

What’s Still Missing From Hyperpersonalization Strategies

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What’s still missing from hyperpersonalization strategies? Context, situation and situational markets. In fact, “hyperpersonalization” is a problematic idea. At least for retail. Let us explain why. People Want Customized Retail Experiences Retail experiences that are customized to individuals are an absolute must today. People will not tolerate retailers that don’t remember purchases, provide tailored recommendations, […]

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  1. Shopper & Customer

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  1. Shopper & Customer

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  1. Data & Insights

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  1. ESG

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  1. Media & Marketing

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  1. Department: Consumer Durables

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  1. Retail Ecosystem

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  1. Media & Marketing

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  1. Corporate Finance

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  1. Shopper & Customer

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  1. Technology & Innovation

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