After the pandemic, customers returned to shop in-store. While this is undoubtedly great news for the industry, it does put further pressure on retailers. As a result, retailers must find innovative solutions to mitigate these effects by implementing sufficient brand identification solutions that assist in relieving in-store pressures and maximizing sales.
The retail industry is as dynamic as it has ever been, and consumer purchasing decisions are rapidly transforming as competition intensifies and shifts to emerging markets. By implementing labels such as hangtags and price tickets, along with QR codes, retailers are able to unlock new opportunities for consumers and these benefits can be felt through every level of the business. Innovation truly drives business success. Retailers that are utilizing these solutions effectively can drive their business forward in the ever-changing retail landscape.
A Valuable Tool for the Retail Industry
QR codes on product labels enable consumers to engage with mobile devices in a simple, quick and contactless manner. By consumers simply pointing their phone camera at a code, they can be redirected to an online experience such as contactless checkout or in-store ordering. The codes can also be linked to online destinations that provide product provenance and brand information, authentication, or allow the user to reorder or make a follow-up purchase after the initial transaction.
Utilizing QR codes enables retailers to communicate complete product information to their customers seamlessly. By doing so, businesses can maximize the number of interactive digital touchpoints in-store, providing a more personalized experience. Customers can receive more information, such as product size and measurements, while instant access to all product information is provided, allowing customers to answer their own questions without the assistance of staff.
The Use of Hangtags and Price Tickets
While customers are shopping in-store it’s essential for them to be able to have all product information on hand. This can be achieved through hangtags and price tickets. With original brand messaging, customers are more engaged with the products on display and have all the necessary information to make better informed purchasing decisions. Furthermore, hangtags and price tags reveal a great deal about a product or garment and the brands they represent.
By implementing high-quality hangtags and price tickets through consistent color and data accuracy, retailers stand out from the competition and customers can make a faster purchasing decision, relieving in-store pressure as a result.
An Innovative Branding Strategy
Dynamic QR codes, innovative hangtags and price tickets enable brands to bring physical labels into the digital world, facilitating greater opportunities and unlocking new channels to engage with consumers. For many retailers, this can make a positive difference. For brands, dynamic QR codes on labels provide a simple way to quickly engage with shoppers with a lot of product information. Meanwhile, hangtags and price tickets improve the quality of information on display, allowing customers to reduce the time spent purchasing items. By effectively utilizing these brand identification solutions, retailers can effectively reduce in-store pressures and improve overall efficiency.
Gary Moskovciak is senior vice president, the Americas, SML Group, a a global business, RFID and branding solutions provider for brand owners and retailers.
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