Media & Marketing

Articles about marketing and media in retail. (owned, earned and bought media)

  1. Media & Marketing

How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Americans spent $136.8 billion on their pets in 2022, up from $123.6 billion in 2021, according to the American Pet Products Association. Half of these pet-owning households are run by millennials and Gen Zers, who don’t just look at their pets as “furry friends” but as their children. Bark is one company that is laser-focused […]
5 min read
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  1. Media & Marketing

The Estée Lauder Companies and Microsoft look to reimagine the beauty industry with generative AI tools

The Estée Lauder Companies and Microsoft Corp. have announced the creation of an AI Innovation Lab as an expansion of their global strategic relationship. Leveraging generative AI capabilities in Microsoft’s Azure OpenAI Service, the companies will work together to develop solutions for ELC’s more than 20 prestige beauty brands with the aim of creating closer […]
2 min read
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  1. Media & Marketing

Rebag, Newegg Join Growing List of Retailers Launching Membership Programs

Membership programs are quickly becoming 2024’s hottest accessory, whether you’re a luxury resale platform or an electronics ecommerce site. Online marketplaces Rebag and Newegg have joined the growing roster of retailers launching membership programs. This year alone, the list of retailers that have launched or beefed up their loyalty and membership programs includes Albertsons, Carter’s, PetSmart, Target, Sunglass […]
2 min read
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  1. Media & Marketing

Country Choice appoints allergen awareness ambassador

Country Choice, the provider of in-store bakery solutions for the convenience retail sector, has appointed its technical manager, Kerry Primarolo, as an ambassador for allergen awareness. Primarolo will be providing training to colleagues so that they can help customers to identify best practice in allergen… This story continues at Country Choice appoints allergen awareness ambassador […]
< 1 min read
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  1. Media & Marketing

TelevisaUnivision to Debut Shoppable TV Experience at Latin American Music Awards

Spanish-language media and content company TelevisaUnivision has partnered with Shopsense AI to make some of its programming, on both linear and streaming platforms, shoppable.   Using onscreen QR codes and dedicated URLs, the Shopsense technology makes onscreen content shoppable via mobile devices by directing viewers to a show-specific digital store. The partnership will kick off […]
2 min read
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  1. Media & Marketing

Store workforce scheduling firm Orquest named winner of Retail Technology Show 2024 Innovation Awards

Artificial intelligence driven in-store workforce scheduling solution, Orquest, has been announced as the winner of the 2024 Innovation Awards by Retail Technology Show 2024, which is taking place at London Olympia this week. Announced at the BIG Retail Party at the end of day one, Orquest was chosen from a shortlist of ten companies also […]
2 min read
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  1. Media & Marketing

Nurturing future leaders: Celebrating the graduates of Nielsen’s Diverse Leadership Network program

Nielsen’s 2024 Diverse Leadership Network graduates strike the #inspireinclusion pose for International Women’s Day Nielsen is focused on creating a better media future for all people, and that starts inside our own company, with our people. One of our leadership development programs is the Diverse Leadership Network (DLN). Through the DLN, we are investing in […]
2 min read
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  1. Media & Marketing

2024 Annual Marketing Report

2024 Annual Marketing Report Maximizing ROI in a fragmented world Discover how global marketers are allocating budgets, measuring success and what these trends mean for your own impact planning. Download the report 2024 Annual Marketing Report Maximizing ROI in a fragmented world Discover how global marketers are allocating budgets, measuring success and what these trends […]
2 min read
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  1. Media & Marketing

FMI taps Julie Savoie to lead workforce initiatives

ARLINGTON, VA – FMI – The Food Industry Association, has tapped Julie Savoie to lead the association’s strategic direction for, and implementation of, member workplace and workforce initiatives. She will also help oversee the FMI sustainability agenda. Julie Savoie “Workforce capabilities are one of FMI’s Imperative Issues and have become particularly urgent in recent years,” […]
2 min read
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  1. Media & Marketing

Simon Adds VIP Suite to Kick Off Woodbury Common Expansion

Mall operator Simon revealed big plans to expand its Woodbury Common Premium Outlet center in Fall 2023, including the addition of 155,000 square feet of retail stores and restaurants, a 200-key luxury hotel, a second parking facility and upgraded amenities. To cement the center’s image as a luxury destination, the first enhancement will be a […]
2 min read
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  1. Media & Marketing

Handheld Happiness: The Battle for the Burger Bite

  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, handheld food for immediate consumption is driving consumer migration when eating out.   Foodservice Solutions® recently conducted grocerant scorecards reveled that 81.6 percent of consumers prefer entrees that can be consumed by hand when not eating at home.  That said it is a […]
3 min read
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  1. Media & Marketing

What’s Behind the Growth of the Cleanroom Market?

What is a cleanroom? A cleanroom is a room or area which has a controlled environment that prevents contamination from pollutants like dust, microbes, aerosol particles, chemical vapor, and water vapor. Such rooms use technology that regulate environmental parameters such as temperature, pressure and humidity to ensure high quality production. This is why cleanrooms are […]
< 1 min read
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  1. Media & Marketing

Making AI Really Work for Retail

Like every industry, retail is experiencing an artificial intelligence boom — and like other industries that operate with such small profit margins, any competitive edge is not only welcome but necessary to survive. AI offers benefits in five key areas for retailers: personalization, visual search, virtual reality (VR) and augmented reality (AR), predictive analytics, and […]
4 min read
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  1. Media & Marketing

Technical glitch disrupts Sainsbury’s morning deliveries

Sainsbury’s faced a delivery setback this morning, as a technical glitch cancelled several customer deliveries.  The supermarket giant confirmed via a post on X (formerly Twitter) that technical difficulties caused the disruptions. @sainsburys I’m assuming my order is cancelled too? No email, no text and finding information out on here, nothing official – not ideal! […]
2 min read
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  1. Media & Marketing

PepsiCo: Popping Performance and Refreshing Returns

PepsiCo (NASDAQ: PEP) is a global powerhouse in the food and beverage industry, a part of the consumer staples sector. PepsiCo’s earnings report for the first quarter of 2024 (Q1FY2024) offered valuable insights into the company’s current performance and future trajectory. Pepsi
< 1 min read
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  1. Media & Marketing

Target’s April 2024 Circle Sale was its largest by sales lift

Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […]
< 1 min read
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  1. Media & Marketing

Is This TikTok Ban, Like, Happening?; DTC Darlings Lose Their Retail Darling

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tick, Tock, Tick, Tock … Boom The New York Times homepage dubbed it a “US Foreign Aid Package.” CNBC crammed all the angles into one headline: “Biden signs Israel, Ukraine, TikTok bill into law.” In American politics, the conventional wisdom is that no […]
< 1 min read
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  1. Media & Marketing

Delving into the Oxygen Scavengers Market: Trends, Growth, and Future Prospects

Oxygen scavengers play a crucial role in preventing oxidative reactions that can lead to spoilage, degradation, and corrosion in numerous applications. As industries continue to seek innovative solutions for enhancing product quality and shelf life, the oxygen scavengers’ market has witnessed significant growth and evolution. In this blog post, we’ll explore the dynamics of the […]
< 1 min read
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  1. Media & Marketing

Select & Save announces ‘strategic changes’

Independent convenience symbol group Select & Save is investing in a rebrand and its own label offering. In a LinkedIn post, managing director Kam Sanghera revealed some “exciting upcoming strategic changes to the business.” “Firstly, we’re investment in our new visual identity and that will… This story continues at Select & Save announces ‘strategic changes’ […]
< 1 min read
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  1. Media & Marketing

Target’s April 2024 Circle Sale was its largest by sales lift

Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […]
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  1. Media & Marketing

TikTok Shop customers spend more at lower ticket apparel retailers

Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
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