Media & Marketing

Articles about marketing and media in retail. (owned, earned and bought media)

  1. Media & Marketing

Smart Polymers: Shaping the Future of Materials Science

Smart polymers, also known as stimuli-responsive polymers, are a cutting-edge class of materials revolutionizing various industries. With the ability to change their properties in response to external stimuli like temperature, pH, or light, these polymers offer versatile applications in biomedicine, environmental monitoring, and advanced technologies. Their dynamic responsiveness holds promise for creating innovative solutions to […]
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  1. Media & Marketing

Summit Spotlight: Navigating the Retail Growth Outlook DSI

Ecommerce is complex, but too often brands embrace a simplistic view of what it means to their business. The conversation often centers around market penetration or ecommerce’s share of growth and profitability relative to physical retail.  But Russ Dieringer, founder and CEO of the research and analyst firm Stratably, argues this is just one piece of […]
7 min read
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  1. Media & Marketing

Hy-Vee launches mental health awareness campaign

WEST DES MOINES, Iowa — Hy-Vee is marking Mental Health Awareness Month in May by launching a video series called “A Holistic Approach to Improving Mental Health.” Hosted by Dr. Daniel Fick, Hy-Vee’s Chief Medical Officer, the four-part video series features Hy-Vee’s team of health and wellness professionals and helps educate customers and patients about […]
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  1. Media & Marketing

Bracing for Impact: The Future of Hub, PAP, and Affordability Programs Under the Inflation Reduction Act

Today’s guest post comes from Chris Dowd, Senior VP of Market Development at ConnectiveRx. Chris explains how the Inflation Reduction Act of 2022 (IRA) will impact hub, patient assistance programs (PAP), and affordability programs. He discusses steps manufacturers can take to accommodate the anticipated budget reductions while maintaining access and affordability for patients. To learn […]
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  1. Media & Marketing

Getting up in Your Grill: Ace Hardware Debuts Private Label BBQ Sauce and Apparel Lines

Building on its reputation as a destination for outdoor grilling, Ace Hardware has launched the private label Loud Mouth Barbeque line of sauces and rubs — its first edible product offerings. The sauces are priced for accessibility at $8.99 for a 19.4-ounce bottle and $6.99 per container of the rubs, which vary in size by […]
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  1. Media & Marketing

Jisp launches new competition campaign

Jisp, the retail technology company, has announced the launch of a new in-app competition campaign that rewards loyal shoppers with up to £50.00 every week to boost their shopping budgets. The new campaign introduces Jisp’s Scan & Win technology into its loyalty app, giving Scan… This story continues at Jisp launches new competition campaign Or […]
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  1. Media & Marketing

New Mr. Porky YouTube campaign

Mr. Porky Original Pork Scratchings has launched a new social and YouTube campaign with the strapline ‘There’s No Matching a Scratching!’ The campaign is expected to reach over three million adults with 18m impressions to consumers throughout April and into May. A spokesperson for Mr.… This story continues at New Mr. Porky YouTube campaign Or […]
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  1. Media & Marketing

Gen AI for Visual Content: 3 Things to Know

[Editor’s note: This is an excerpt from the recent Retail TouchPoints Tech Guide, 3 Ways Generative AI is Transforming Brand Experiences. Subject matter experts from Cloudinary also will be discussing the use of generative AI as a tool for image management during the May 7, 2024 webcast, Getting Practical: Generative AI for Your Ecommerce Visuals.] […]
2 min read
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  1. Media & Marketing

Retail technology firm Jisp launches in-app campaign where shoppers can earn up to £50 in cash every week

Jisp has announced the launch of a new in-app competition campaign that rewards loyal shoppers with up to £50 every week to boost their shopping budgets. This introduces Jisp’s Scan & Win technology into its loyalty app, giving Scan & Save shoppers the chance to win from £1 up to £50 every week through a […]
2 min read
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  1. Media & Marketing

‘Swipe’ fees could cost Mother’s Day shoppers $750 million

WASHINGTON – The “swipe” fees credit card networks and banks charge merchants to process transactions could cost consumers more than $750 million this Mother’s Day, according to the Merchants Payments Coalition. “Credit card companies are swiping two flowers out of Mom’s bouquet this Mother’s Day,” MPC Executive Committee member and National Association of Convenience Stores […]
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  1. Media & Marketing

Food Lion expands home delivery in seven states

SALISBURY, N.C. — Food Lion is making it easier for more of its customers in Delaware, Kentucky, Maryland, Pennsylvania, South Carolina, Tennessee and West Virginia to have groceries delivered. As the supermarket retailer expands delivery service to new neighborhoods in the states, it is waiving delivery fees on customers’ first orders of $35 or more […]
2 min read
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  1. Media & Marketing

Industry mourns passing of BMG founder Terry Berg

CARPENTERSVILLE, Ill. — Berg Marketing Group founder Terry L. Berg has passed away. He was 66. “Terry was a wealth of insight and experience, not to mention an excellent story teller and all around great business partner and friend,” BMG colleague Jason Carik wrote in posting the news on LinkedIn.  “Terry has built and maintained […]
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  1. Media & Marketing

The Evolution of Furniture Shopping Behaviors

In a departure from traditional beliefs, consumers effortlessly transition between digital platforms and physical showrooms, blurring the lines between online and in-store shopping experiences. This week, we will explore the changing landscape of furniture shopping behaviors and analyze the what Q1’s retail sales say about the consumer in 2024. Today’s Rundown ‘Slow moving’: The latest […]
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  1. Media & Marketing

New Disney Collab Puts Bubble Skincare’s Mental Health Mission Front and Center

Bubble Skincare has launched a new collaborative collection with Disney and Pixar to celebrate the release of Inside Out 2, which opens exclusively in theaters on June 14. The collection, which includes cleansers, moisturizers, serums and three-step routine bundles, is available on the brand’s ecommerce site and will roll out across Ulta Beauty and Walmart […]
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  1. Media & Marketing

Navigating Price Dynamics: Why Price Matters Most for Solo Diners at McDonald’s

  In the fast-paced world of fast food, where affordability reigns supreme for many, pricing strategies hold immense weight, especially for single diners and couples. Buckle up, because the Steven Johnson the Grocerant Guru® at Tacoma, WA based Foodservice Solutions® is here to dissect McDonald’s pricing strategy in California, a state known for its rising […]
3 min read
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  1. Media & Marketing

Birmingham shopworker traps machete-wielding robbers in store

A heroic shop worker is seen on CCTV trapping two machete-wielding robbers in his store. The incident took place in the Smethwick area of Birmingham this month, when the men, along with another accomplice, entered the Taas Express convenience store and threatened staff with a… This story continues at Birmingham shopworker traps machete-wielding robbers in […]
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  1. Media & Marketing

Kroger Delivers its First-Party Data to the Yahoo DSP

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger, powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). Yahoo DSP advertisers can now activate KPM’s audiences to reach targeted consumers with their advertising and measure campaign results. While off-site advertising […]
2 min read
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  1. Media & Marketing

Shopify President Harley Finkelstein talks Taylor Swift Effect and how it’s big business for online retailers

The Taylor Swift Effect isn’t just a pop culture headline, it’s also big business, and online retailers are well positioned to take advantage, says Shopify President Harley Finkelstein. In a LinkedIn post, he flagged up the example of creator and entrepreneur Cassey Ho, founder of Blogilates. With the release of Swift’s latest album, The Tortured […]
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  1. Media & Marketing

NACDS honors Hy-Vee’s Randy Edeker

PALM BEACH, Fla. – The National Association of Chain Drug Stores (NACDS) has recognized NACDS Past Chair Randy Edeker with chain pharmacy’s highest honor: the Sheldon W. Fantle Lifetime Achievement Award. Edeker served as chair of NACDS from 2015-2016. He held the titles of chairman, chief executive officer and president of Hy-Vee, Inc., from 2009 to 2022. He […]
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  1. Media & Marketing

Walmart Debuts 300-Item Private Label Food Line, Opens Third Consolidation Center

Touted as its biggest private label launch in 20 years, Walmart has introduced Bettergoods, a line of 300 food products priced up to $15, with most products available for under $5. Many of the Bettergoods items — which span categories including frozen, dairy, snacks, beverages, pasta and chocolate — are unique to Walmart rather than […]
2 min read
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  1. Media & Marketing

How To Automate E-Commerce Customer Service

Customer service is an important aspect of running a successful business. Whether you are selling products through your e-commerce website or a marketplace, effective customer service that is 24*7 is beneficial can be beneficial to boost sales and acquire loyal customers.  96% of customers admitted that customer service is an important factor in determining their […]
6 min read
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  1. Media & Marketing

Summit Spotlight: Grow Beyond Mental, Physical, and Digital Availability DSI

In today’s competitive ecommerce environment, brands must be more data-driven and technology-enabled than ever before to engage consumers and grow their market share. They need to employ omnichannel retail strategies and new growth models such as voice, social, and visual commerce — fueled by the explosion of artificial intelligence (AI) — to synchronize their content […]
8 min read
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  1. Media & Marketing

Pottery Barn Teen Enhances Dorm Room Shopping, Adds Design Services

Pottery Barn Teen has upgraded its digital tools and added design services for young shoppers figuring out how to furnish their college rooms. New features of the Pottery Barn Dorm platform include the “Build My Bed” Visualizer, which guides customers through a 3D rendering of each layer of their Twin XL bed, using proprietary AR […]
2 min read
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  1. Media & Marketing

Big moment for Kriya as UK retailer Halfords taps its PayLater solution for B2B wholesale orders

Halfords is now powering B2B wholesale orders with Kriya PayLater. In a LinkedIn post, Anil Stocker, CEO and Co-Founder at Kriya, said: “This is the first big milestone in our partnership with Halfords, but also a big moment for Kriya. We’re delivering on our vision to help enterprises grow by removing the friction from B2B […]
2 min read
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  1. Media & Marketing

Full-Funnel Outcomes: How to Measure Impact Across the Changing Customer Journey

Live Webinar Full-Funnel Outcomes: How to Measure Impact Across the Changing Customer Journey Join Nielsen on Wednesday, May 21, 2024 at 1pm ET / 10am PT Register now Live Webinar Full-Funnel Outcomes: How to Measure Impact Across the Changing Customer Journey Join Nielsen on Wednesday, May 21, 2024 at 10am PT / 1pm ET Register […]
2 min read
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  1. Media & Marketing

First-quarter sales, profit fall short at CVS

WOONSOCKET, R.I. — CVS Health missed first-quarter expectations and lowered its fiscal 2024 outlook as increased medical costs hurt its Medicare Advantage business. Its revised outlook assumes that the higher medical costs in its insurance business will persist throughout the year, the company said May 1. CVS owns health insurer Aetna, which, like other insurers, […]
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  1. Media & Marketing

Walmart Streamlines Teacher Support via Box Tops App Integration

Walmart has simplified the process for shoppers who want to support their local schools with the new Connected Accounts feature on the Box Tops for Education app. Shoppers can now give back by connecting their Walmart account with the Box Tops app, without needing to scan or submit receipts. Families can earn when they download […]
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  1. Media & Marketing

How Home Depot Plans to Stand Out in the ‘Sea of Retail Media Networks’

Photo courtesy Home Depot Editor’s Note: As the Retail Innovation Conference & Expo (RICE) nears, we’re highlighting recent coverage of some of the speakers and companies that will be taking the stage in Chicago, June 4-6, 2024. Zach Darkow, Head of Marketing Measurement at the Home Depot, will join a dynamic discussion with Jeffrey Bustos of IAB, Claire […]
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  1. Media & Marketing

Save Mart Embraces Retail Media, Smart Carts with Expanded Instacart Partnership

The Save Mart Companies is building on its partnership with Instacart by implementing several in-store solutions in nearly all 200 Save Mart, FoodMaxx and Lucky locations. The California-based grocer will roll out Caper Carts, Instacart’s AI-powered smart carts, and FoodStorm, an order management system designed to power the retailer’s food service and catering experiences. Save […]
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  1. Media & Marketing

Summit Spotlight: Navigating the Retail Growth Outlook DSI

Ecommerce is complex, but too often brands embrace a simplistic view of what it means to their business. The conversation often centers around market penetration or ecommerce’s share of growth and profitability relative to physical retail.  But Russ Dieringer, founder and CEO of the research and analyst firm Stratably, argues this is just one piece of […]
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