1. Department: Food

Worth Watching:  How To Sell Apples

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Once again, Stew Leonard’s offers a lesson in how to communicate effectively with shoppers – in this case, via a video sent to customers in an email this weekend.  In it, Stew Leonard Jr. talks about the organic apples his stores source from Quincy, Washington – it is an excellent example about how to bring consumers into the process, giving them an understanding of the product in addition to selling it to them.

The post Worth Watching:  How To Sell Apples appeared first on MNB.

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For more than 30 years, Kevin Coupe has been bringing to readers and audiences a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers. https://morningnewsbeat.com
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