The CPG Guys are joined in this episode by Kim Cox, Managing Director for North America eCommerce at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and full retail tracking/measurement while revealing new pathways to growth.
This episode is sponsored by NielsenIQ
Follow Kim Cox on LinkedIn at: https://www.linkedin.com/in/kim-cox-nielsen
Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/
Follow NielsenIQ online at: http://nielseniq.com
Kim answers these questions:
- How would one define full view measurement, what would be included and what wouldn’t be?
- Take us through the years of evolution of full view measurement, what makes NIQ an unique provider of full view measurement.
- I want to double down on ecommerce – Amazon obviously is the behemoth here and a brand should not be looking at comprehensive share with Amazon coverage. Give us details of your ecommerce coverage and how you go about acquiring datasets. Why would this be assumed to be reliable in total share measurement?
- Talk to me about NIQ product insider. Who is the target audience for it and how does it cover generational gaps that instore alone solutions may have?
- Talk to us about what is the Amazon climate friendly pledge, and amazon pharmacy, how does NIQ go about responding to this level of attribution required and coverage?
- Let’s get a sneak peek into dashboarding and reporting in full view coverage for ecommerce. What can users expect – give us the type of metrics one can see.
- Can full view measurement and product insider give a sales person the ability to do a drivers analysis on casuals and chase the root cause of lack for growth
- How do you see coverage evolving, what are you’ll working on and how does NIQ stay an elite partner of choice for full coverage and retail measurement.
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