1. Department: Food

Sound is the Next Frontier of E-Commerce. So Why Are Marketers Not Tuning in?

The psychological connection between sound and human recall has long been scientifically established, with certain sounds having the power to transport us back to a moment in time, jog a memory, or even a feeling. The tune of an ice cream truck in the distance, for instance, conjures up the warm memories of childhood summers. […]

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