1. Retailer Media

Retail Media Networks: Leading the ‘Always On’ Revolution in 2024

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Programmatic advertising is transforming, with retail media networks (RMNs) leading the charge. RMNs leverage first-party data to gain a deeper understanding of their shoppers and maximize the value of programmatic advertising. In the dynamic retail landscape, 2024 promises to usher in a transformative era with the ascent of “always on” retail media solutions. RMNs will […]

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More from Paul Brenner

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  1. Department: HBC

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  1. Holiday & Events

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  1. Corporate Strategy

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  1. Channel: Grocery

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  1. Channel: Grocery

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