1. Retailer Media

Retail Media Networks: Leading the ‘Always On’ Revolution in 2024

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Programmatic advertising is transforming, with retail media networks (RMNs) leading the charge. RMNs leverage first-party data to gain a deeper understanding of their shoppers and maximize the value of programmatic advertising. In the dynamic retail landscape, 2024 promises to usher in a transformative era with the ascent of “always on” retail media solutions. RMNs will […]

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More from Paul Brenner

  1. Data & Insights

[Report]Pictures for PMs

Introducing Pictures for PMs: 1Q24 Key Themes Visualized Dive into our comprehensive deck, featuring over 100 slides of charts, tables, and insights. Designed for PMs, CIOs who crave a quick read without getting bogged down in all the detail, this deck steps beyond the data to present a clear view of the bigger picture. Tailored […]
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  1. Media & Marketing

4 Pricing Strategies For Competitive Advantage

Business leaders often confuse pricing methods with pricing strategies, so it is important for us to distinguish sharply between the two. Pricing methods yield a price number as a finite output. These outputs can vary significantly, depending on the information sources used. Pricing strategies demand that leaders look beyond prices – beyond the numbers – […]
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  1. Corporate Finance

IT’SUGAR is Sweetening Customers’ In-Store Experiences

In episode 438 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jarett Levan, president and CEO of BBX Capital, a diversified holding company and parent of IT’SUGAR, the largest specialty candy retailer in the U.S. Listen in as Levan provides an overview of IT’SUGAR (1:00), discusses its brick-and-mortar locations (2:30), and how it’s balancing its e-commerce […]
2 min read
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  1. Media & Marketing

Retail, Brand Leaders Share Influencer Marketing Tips

During a session at eTail West in Palm Springs, CA on Wednesday, a panel of retail leaders discussed strategies for building an influencer marketing program. Amber Reyes, senior manager, acquisition and media, Kopari Beauty; Jordan Roberson, director, digital marketing, Johnny Was; Catherine Seaton, vice president, marketing, Windsor Stores; and Meghan Shea, senior director, growth marketing, […]
2 min read
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  1. Operations & Supply Chain

How Streamlining Operations Can Generate a Competitive Edge

Competition plays a huge factor in the retail industry. Operating in a highly saturated market, retailers must constantly work towards meeting their customers’ expectations quickly while providing a high-quality experience. With price and convenience being the two biggest factors affecting consumer purchase decisions, retailers must find ways to keep costs down while continuing to streamline […]
3 min read
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  1. Shopper & Customer

With Customers Watching Their Wallets, Retailers Must Look at Loyalty

With consumer prices beginning to plateau, retailers are beginning to feel cautiously optimistic over their future revenue streams. However, the index remains up 3.2 percent from a year ago, and with federal student loans now due for the first time in over three years, this makes a recipe for wallet-conscious shoppers. Now, shoppers are cutting […]
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  1. Data & Insights

AI for Retail Lending: What Does the Future Hold?

Artificial intelligence is fundamentally changing how retailers and merchants attend to customers and even how they manage inventory, all via technology such as chatbots and facial recognition. And now, AI can potentially transform lending in the sector, too. Banks, lenders and merchants with white-labeled lending offerings could eventually use AI to address credit risk assessment, […]
2 min read
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  1. Technology & Innovation

NRF 2024: AI, Digital Stores, Flexibility and Other Trends Dominating Retail’s Big Show

Artificial intelligence took center stage at the National Retail Federation’s annual Big Show held in New York City last week. Some 40,000 attendees and retailers from across the globe swarmed the Javits Center to explore AI-focused technologies and other innovations tailored to their current requirements, opening doors to new possibilities. RFID Has Come a Long […]
7 min read
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  1. Technology & Innovation

How Retailers Can Utilize Tech to Empower Their Workforces

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3 min read
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  1. Data & Insights

Holiday Shopping With Gen AI. Here’s How I Fared

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4 min read
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  1. Department: Nonfood

Office Hours: How Much Should I Spend on Marketing? When Your Colleagues are Getting Poached, and Talking to Teens About Their Futures

Scott gives entrepreneurial marketing advice, speaking as to why startups should focus on creating an exceptional product over spending on marketing. He then discusses how to deal with management teams within your company when employees keep getting poached. He wraps up by advising a listener who is speaking to their nephew’s high school class about […]
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  1. Media & Marketing

The Big Idea is Broken. Welcome to ‘Weirdvertising’

Is it just me, or is advertising getting weirder? There was a time not long ago when brands and ad agencies would talk about the big idea and the importance of telling a compelling story. But these days, with TikTok dominating the social media landscape, it seems like big ideas are being traded in for […]
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  1. Trends & External Forces

Investor Group Launches $5.8B Buyout Bid for Macy’s

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  1. Media & Marketing

Experiences Are the Way to Meet Today’s Loyalty Expectations

Customer loyalty, like many aspects of commerce, has undergone a major transformation since 2020 — away from transactional benefits and toward enriched experiences. Before the onset of the pandemic, points redemption and “buy some get some” loyalty models were already losing out to value-focused loyalty offerings like subscriptions, design services, and member pricing that are […]
4 min read
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  1. Corporate Strategy

Levi’s to Reduce Corporate Workforce by Up to 15%

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2 min read
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  1. Department: Consumer Durables

Nike Announces Plan to Cut $2B in Costs

Nike on Thursday unveiled plans to cut costs by about $2 billion over the next three years as it warned about a “softer” revenue outlook for the second half of the year. The athletic brand plans to simplify its product assortment, increase automation and its use of technology, streamline the overall organization, and leverage its […]
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  1. Corporate Finance

Kroger stock jumps following Q4 earnings report

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  1. Data & Insights

When Supply Chain Decision Making Meets Volatility

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3 min read
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