Reuters reports that “as holiday shoppers return items purchased during Black Friday and Cyber Monday online shopping sprees, more U.S. retailers could tell them to keep items that cost more to ship back than they are worth.
“This year, 59% of retailers offer so-called ‘returnless’ or ‘keep it’ policies for unwanted products whose returns costs exceed their value, according to returns services firm goTRG, which surveyed 500 executives at 21 major retailers, including Walmart and Amazon.”
A year ago, the number was 26 percent of retailers – which means that the number of companies embracing this approach as a way of saving money has more than doubled. Reuters writes that these “results come as U.S. shoppers are expected to return $173 billion worth of holiday purchases in the U.S. this year, 28% more than last year.”
KC’s View:
We’ve had this happen to use several times in recent months, and it is a little disconcerting. But we’ve gotten used to it.
The question is to what degree these policies, as they become more widespread, reshape consumers’ mindsets and expectations in every retail experience.
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