1. Trends & External Forces

Logistic Leaders Are Still Grappling With Rising Costs and Operational Challenges

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Reports of an easing supply chain crisis may be greatly exaggerated. While the media has highlighted the many ways that pandemic-spurred supply chain problems are lifting, those on the front lines are still uneasy as they face rising costs, inflation and economic concerns, continued unpredictability, and employee shortages. The Federal Reserve Bank of New York […]

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  1. Acquisitions, Divestitures & Mergers

Vera Bradley Shakes Up Leadership, Fully Acquires Pura Vida for $10M

Vera Bradley last week announced a new streamlined corporate structure and full acquisition of bracelet brand Pura Vida. As a part of the reorganization, the company has eliminated the positions of Vera Bradley Brand President Daren Hull, Chief Creative Officer Beatrice Mac Cabe, and Chief Revenue Officer Mary Beth Trypus. Pura Vida Co-Presidents Griffin Thall and […]
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  1. Shopper & Customer

Hallmark Launches Cards With Venmo Gifting Capabilities

Venmo users who regularly use the app to gift money can now do so with an accompanying physical Hallmark card, the two companies announced Wednesday. In a first-of-its-kind collaboration, the PayPal-owned digital payment platform Venmo and the greeting card company Hallmark are giving customers a new, unique way of giving gifts. Here’s how it works: […]
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  1. Partnerships & Alt Profit

How Jim Gilbert Grew His DTC Brand 100% YoY for 4 Consecutive Years

Jim Gilbert is co-founder and chief marketing officer of direct-to-consumer (DTC) brand Premo Natural Products. In this video interview, Gilbert discusses why, after years of marketing consulting work, he decided it was time to build his own e-commerce company with its flagship product, Premo Guard Bed Bug & Mite Sprays. He shares how Premo has grown over 100 percent year-over-year […]
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  1. Shopper & Customer

How Real-Time Data Can Power Ultra-Personalized Retail

The pandemic drove e-commerce to new heights, increasing pressure on retailers to get ahead of changing consumer behaviors. However, delivering e-commerce systems that provide a competitive advantage is one of the toughest challenges facing retailers today. The role of data — and the ability to offer personalized retail experiences — is increasingly critical, especially a requirement […]
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  1. Data & Insights

Chatbot Lessons for Retailers: Maintaining Excellent CX Year-Round

It happens every year. In November and December, consumers who are overjoyed with the holidays spend more than they had planned. In fact, on Black Friday 2022, consumers spent a record $9.12 billion online. This excitement continues into January, as gift cards get spent and returns are made. Then, reality strikes as the post-holiday spending slump […]
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  1. Corporate Strategy

UK-Based JD Sports to Acquire Rival Hibbett in $1.08B Deal

JD Sports Fashion has proposed to buy American athletic fashion retailer Hibbett Inc for about $1.08 billion, reports Reuters. JD Sports will pay $87.50 per Hibbett share in cash, representing a premium of about 20 percent to the U.S. firm’s last closing price. The combined company would have a global portfolio of about 25 brands […]
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  1. Department: Consumer Durables

A Behind-the-Scenes Look at the Launch of Evsie, maurices’ Tween Brand

How did a 92-year-old company dedicated to women’s clothing successfully launch a tween brand in 2022? In an exclusive interview with Women in Retail Leadership Circle (WIRLC) and Total Retail last week, Laura Sieger, senior vice president and chief marketing officer of maurices, shared a behind-the-scenes look at the launch and expansion of Evsie, maurices’ tween […]
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  1. Data & Insights

How Pep Boys is Using Customer Data to Optimize Marketing

In episode 415 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Chris Ebel, former assistant vice president, marketing and CRM at Pep Boys, the leading automotive aftermarket chain in the U.S. Listen in as Ebel discusses his role at the organization (0:40), why it’s critical for retailers to track shoppers’ paths to purchase (1:10), and how […]
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  1. Channel: Mass

Five Below to Target High Earners With 400 More Five Beyond Stores

Five Below plans to expand its higher-priced Five Beyond concept by converting 400 more store locations, reports PYMNTS. The specialty discount store is looking to appeal to a new demographic of customers with its Five Beyond concept, which sells items priced above $5 but “still below the rest,” according to the company website. The new store prototype is […]
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  1. Operations & Supply Chain

Ikea’s Chief Supply Chain Officer on Driving Transformation

Ikea has set its sights on the U.S. in a new way: While the company has 52 retail locations in the country, it’s investing $2.2 billion to add more U.S. stores, expand its omnichannel options, and improve the customer experience for American shoppers. Speaking at the Home Delivery World conference in Philadelphia on Wednesday, Ikea’s […]
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  1. Media & Marketing

Loyalty Program Essentials to Boost Member Retention and Engagement

In this episode of Retail Right Now, Total Retail’s Joe Keenan and Kristina Stidham discuss Total Retail’s latest research report, Tips for Boosting Loyalty Program Success: How to Acquire, Retain, and Engage Your Customers. For retailers, there’s a lot at stake around customer loyalty, as loyal customers are retailers’ most valuable customers. The report offers […]
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  1. Shopper & Customer

Driving Sales and Brand Loyalty With Compelling PDPs

Online shoppers rely on product content to make their purchase decisions. In fact, 70 percent abandon their carts due to low-quality product content or a lack of content entirely. The key to decreasing abandonment rates and closing sales? Compelling product detail pages (PDPs). A PDP houses all product content on an e-commerce site and gives […]
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  1. Data & Insights

How Machine Learning Can Help With E-Commerce Attribution

Martech companies often throw around the terms artificial intelligence and machine learning, and marketers are left wondering how to sort through the hype and understand if and how these technologies help. This problem is especially pronounced in attribution, which is crucial to optimizing marketing campaigns but suffers from doubts about its very possibility. Claims that […]
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  1. Data & Insights

Begin the Quest for Data Quality

The first obstacle in any quest for clean data is knowing what’s in it. Download our ebook to learn how data profiling can help retailers find, fix & monitor bad data entering their system to enhance customer experience & reduce chargebacks. Plus, learn how to tackle other common data obstacles to achieve a complete 360-deree […]
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  1. Trends & External Forces

Back-to-School Fraud 101

After a long, relaxing summer, it’s time for students around the U.S. to begin preparations for a return to school. While this time of the year may not be a favorite for students, it’s certainly enjoyed by online fraudsters who look to exploit the occasion for their own gains. That’s why “back to school” fraud […]
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  1. Retailer Media

Retail Media Represents the Savior of More Than Just Retailers

The evolution of digital platforms and increased privacy restrictions have cattle-prodded a reluctant advertising industry directly where marketers say they’ve always wanted to go: a future where success can be measured in actions, not ads. This evolution is most obvious in the rise of retail media titans and the growing number of retail media networks […]
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  1. Shopper & Customer

Why E-Commerce Needs Brick-and-Mortar Retail

As e-commerce has exploded in popularity, the question of how brick-and-mortar retailers would fare in the future has been widely debated. The notion of a “retail apocalypse” reached a crescendo during the pandemic as year-over-year e-commerce grew two to five times faster in 2020. So, where do retailers go from here? When it comes to […]
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  1. Shopper & Customer

Online Retailers Zero in on Last-Mile Profitability in 2023

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  1. Data & Insights

Will ChatGPT Transform Retail CX? Making the Case for AI in Customer Support

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  1. Holiday & Events

The Big Sale Days: An E-Commerce Guide to Black Friday and Cyber Monday

Black Friday and Cyber Monday (BFCM) can set the tone for an online retailer’s entire financial year. These sales days have brought more and more people to online shops during recent years, often translating into massive revenue surges. In 2022, in the U.S. alone, Black Friday sales raked in $9.12 billion, while Cyber Monday made […]
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