Today’s Daily QuickWit features our friend Peter Bond‘s take on CAGNY (Consumer Analyst Group of New York) day one.
The annual CONSUMER ANALYST GROUP OF NEW YORK conference started on Tuesday. Below are some thoughts from the presentations and a few key slides. Reach out to Peter on LinkedIn for a link to all of the presentations from today.
Key Highlights from Day One:
- General Mills highlights 1-to-1 consumer engagement platforms like Boxtops for Education and Fetch Rewards as critical to future growth.
- Unilever notes 44% eCommerce growth in 2021 and the establishment of 41 digital hubs with 1.7 billion digital consumer IDs.
- The Kraft Heinz Company focused on risk mitigation of private label challenges being substantially lower than pre-pandemic and innovation through its “Kraft-o-matic” insights generation platform.
- Altria identified the greatest source of new consumer awareness of tobacco products being the digital channel and is using significant research to develop and launch 2 new tobacco products in 2022.
- Sysco declares digital as its leading strategy for growth in 2022 by making it as easy as possible for customers to do business with them.
- The Coca-Cola Company revealed an agency marketing model designed to grow its consumer base.
- Mondelēz International’s entire presentation focuses on EMEA with no reference to North America operations. It noted that in India, 3% of revenue sourced from eCommerce.
- Lastly, like in the prior year’s presentation, The J.M. Smucker Co. focused entirely on its brick & mortar business, making absolutely no references on slides to eCommerce or digital consumer engagement.
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